It’s not something we often think about, but believe it or not, the way you pee matters! By learning how to urinate properly, you have a better chance of fully emptying your bladder, reducing the urgency and frequency of bathroom breaks. We're here to help and support you with your bladder care in any way we can, so if you have any questions or concerns, please don't hesitate to reach out to our customer care team.

Considering your situation, we'd like to suggest a couple of options that might help enhance your experience with Jude: During their research into the topic of bladder care, the team at Jude realised that the UK has some major problems. First of all, bladder care is almost non-existent. No one talks about it, no one really knows how to help, and no one realises there are preventative things you can do to stop it happening in the first place.Leena advises a minimum three-month regime for optimal outcomes. “I strongly recommend at least a 12-week treatment to significantly reduce urination urgency, plus daytime and night-time frequency.” The funding will drive the company’s R&D to further develop its affordable solutions for bladder care. It is also looking at running large scale clinical supplements trials, expanding the marketing team and continuing focus on educational content to break down taboos and remove stigma around bladder health. Last but not least, a weak bladder is seen as a normal part of ageing. But it doesn’t have to be. While childbirth and menopause can affect bladder strength, it doesn’t have to be permanent. We reach customers directly online right now, and will soon be partnering up with major retailers to offer our products on the shelves. How has the business evolved since its launch?

Other customers have had a break from Jude, and found they can't live without it! So it is definitely dependent on the individual's symptoms and lifestyle. You may find it better to take the supplement with food and if you are concerned we would always reccomend speaking with your GP further. After thousands of hours on the phone, hearing "embarrassed" countless times, and discovering that bladder care is non-existent in the UK, she felt inspired to create a business that could provide a 360 solution: clinically-trialled products, an authentic community, and trusted experts. This was how Jude was born. If you are tempted to go for a ‘just in case’ wee, it might be time to stop. When we go to the loo too frequently, that can train our bladder to feel the urge more often than necessary.My biggest challenge has been finding ways to break the taboo with different stakeholders. Everyone needs a bit of warm up before deep diving into bladder talk. I saw too many jaws dropping when I started talking about “pee”. I overcame it by honing in my pitch and introduction, emphasising the scale of the issue and relatable examples to bring people in. How does Jude answer an unmet need? Don’t forget that exercising your pelvic floor muscles doesn’t just mean Kegels - there are many more creative ways that you can add core movement in to support this area! In fact, research indicates that nearly 50% of people aged 60 and older who drank about three cups of coffee daily showed signs of an overactive bladder. In 2016, a study in ‘Current Urology' found that this rate was higher compared to those who consumed less caffeine. Additionally, carbonated beverages, chocolate, citrus fruits, tomatoes, tomato-derived products and sauces (ie. ketchup, passata), and artificial sweeteners can trigger symptoms. Don’t fall into the trap of thinking that you need to drink less to avoid the loo trips. It might seem counterintuitive at first, but this can cause dehydration, and lead to concentrated urine which might irritate the bladder lining and cause UTIs. Aim to drink 8 glasses of water a day - sipping frequently rather than gulps! We set out to improve the entire clinical pathway from symptom to solution, adding online prescription and digital services, enabling millions to access personalised treatment plans

We appreciate you taking the time to share your experience with Jude, and we're sorry to hear that you haven't experienced the desired results just yet! Everyone's journey is different, and for some people, it can take longer to experience noticeable changes with our Bladder Strength Supplements. I'm sorry to hear you are experiencing this, our Bladder Strength Supplements contain two very simple – yet highly effective – natural primary ingredients: pumpkin seed extract and soy germ extract. Both have been used for centuries to improve bladder strength. These are usually well tolerated by most people who take the supplement, but if you have an allergy to Soya you may get a slight stomach upset. The second effect observed is a direct relaxing effect mediated through the effect of pumpkin seed extract on increasing the production of nitric oxide. Nitric oxide is a muscle relaxant and when targeted to the detrusor muscle in the bladder this reduces urination frequency in those with urge incontinence/ overactive bladder syndrome. Secondly, treatment is too slow. It takes around six months to get an NHS diagnosis and 12 months to start any kind of non-surgical treatment. What are you meant to do in the meantime? June Angelides MBE from Samos VC said: “Samos is attracted to exceptional founders looking to develop new consumer brands, where the mission is abundantly clear, and which have the potential to disrupt existing industries and upend the incumbents.”

Peony Li, founder, Jude said: “Bladder issues impact 1 in 3 women or 14 million people in the U.K. I wanted to break the stigma around bladder care and create a community and brand that makes people feel heard, seen and supported. I know I’ll have succeeded when we all start having conversations about incontinence in the same way we talk about periods and menopause.” The ingredients cause a hormonal rebalance which promotes anabolic effects. This results in muscle strengthening which when targeted to support pelvic floor muscle can lead to improvement in stress incontinence. Specifically both soy germ isoflavones and pumpkin seed extract inhibit the conversion of testosterone to di-hydrotestosterone. Thus increased levels of active testosterone are able to support pelvic floor muscle strength and repair. The catalyst was simply sharing time with and getting inspired by people in their 50s. During the pandemic, I distributed more than 6 million pieces of PPE all across the UK and I got a chance to work with business owners who don’t look like people I usually work with in startups – it’s refreshing. This group of people are so confident, self-assured and vibrant, and this reminds me of my parents. Let’s be honest, when you are afraid of leaks it can limit the things you want to do. Do you miss running, going on long dog walks, or nipping to the gym because of the fear of needing the loo? With all this in mind, the Jude team is here to table the underlying issues. Working with a team of leading doctors and gynaecologists, they’ve created a range of natural supplements that target the root causes of urge-to-go and accidental leaks.These supplements have been proven to improve bladder strength, and they have been life-changing for thousands of women. They’ve also created a range of environmentally friendly pants, pads and liners that empower women to get on with what they love.