CHRONORAMA’ is, at a time when millions of images are produced every minute and instantly shared, of definite importance in its role of transmission to this and future generations. The exhibition, presented by the Pinault Collection, focuses on the prolific culture of photography in the last century, before the advent of digital technology.” “Awakening from a strange dream with the feeling of having crossed through time in a night or a single moment; having seen and lived an epic voyage through different ages, we are faced with this great flux of images, like a kaleidoscopic vision of a journey through a bygone era. This is the sensation which endures after experiencing ‘CHRONORAMA’.” This is how the curator Matthieu Humery introduces the exhibition. One of the most important graphic designers in Italy, Falcinelli takes us on a journey to discover the meaning of colour. With four hundred images featuring comics and architecture, movies and everyday objects, he tells the story of why we understand colour the way we do ― Il Libraio When graphic designer and educator Riccardo Falcinelli started out writing his comprehensive book on colour, Chromorama, he’d intended it to be for students – namely, the sort of design and visual perception students he teaches at ISIA Faculty of Design in Rome. What he hadn’t expected was the runaway success of the book: it turned out it appealed to a far wider audience, and he found himself not only selling a tonne of copies, but appearing on Italian radio and TV. Beautifully designed, deeply researched, and written with warmth and wit, Chromoroma is an engrossing account of shade and light, of tone and hue, of dyes, pigments, and pixels. It is the story of why we now see the world the way we do.

One of the most important graphic designers in Italy, Falcinelli takes us on a journey to discover the meaning of colour. With four hundred images featuring comics and architecture, movies and everyday objects, he tells the story of why we understand colour the way we do Il LibraioThe Italian colour bible- a gorgeously illustrated exploration of colour and the modern gaze, from an award-winning designer This book is a wonderful celebration of the impact of colour on our lives , and a reminder that so much of the world we take for granted has had the thoughtful eye of a designer behind it -- Stefanie Posavec, co-author of Dear Data Brilliant. Chromorama looks at the history of colour in an accessible, innovative and very human way Creative Review

A book that not only makes the world brighter and more complex, but which sharpens our sense of how that world might look differently and might be made differently . Falcinelli has a luminous appreciation for human creativity, and a passionate and quietly radical sense of the richness of experience possible outside of modern mass-production. Chromorama is a luxurious and immersive work -- Seán Hewitt, author of All Down Darkness Wide Since the mid-1850s when Adolphe Braun published what is considered to be the first book on fashion photography, this glamorous world has stolen the heart of photographers, stylists, models, set designers and lighting technicians. Unlike lots of photographic genres, fashion photography is highly collaborative and offers the chance to work with other creatives who bring their own artistic flair. It's high-pressure and chaotic but it's also charismatic and completely magical when it all comes together.

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Originally published in Italian in 2017, the book is now available in English, and it’s not hard to see why it proved such a success. Rather than just going deep on the nuances of colour theory, the book looks at the history of colour in an accessible, innovative and very human way. The book’s subheading, How Colour Changed Our Way of Seeing offers some clue as to its stance, which is as much about our attitudes to colour and the surprising things that has informed them over time, from scientific breakthroughs to cultural movements, intellectual shifts, and even industry.

Watching The Devil Wears Prada once won't turn you into the fashionista that is Miranda Priestly (supposedly modeled on Vogue's editor-in-chief, Anna Wintour) overnight but films, books and magazines are a great source of inspiration.A fascinating montage history of the perception, money and technology behind colour, running across the spectrum all the way from dragon's blood to E120 Owen Hatherley, author of Trans-Europe Express The Italian colour bible: a gorgeously illustrated exploration of colour and the modern gaze, from an award-winning designer.