Prescription toothpastes are considered medicines – and so unfortunately, as with most medicines, not cruelty free. Vegans should however, follow healthcare advice to use any medicines prescribed by their healthcare professionals, accepting when there are simply no alternative better or kinder options to choose. I definitely see value in encouraging big companies to make more vegan products – to make vegan ingredient options more readily available, make vegan production lines and processes easier and cheaper to access – and to hopefully change industry norms. So credit where credit is due – Colgate making a vegan toothpaste is BIG NEWS and great for the vegan movement! Aqua, Hydrated Silica, Hydrogenated Starch Hydrolysate, Dicalcium Phosphate Dihydrate, Glycerin, Sodium Coco-Sulfate, Aroma, Cellulose Gum, Zinc Citrate, Benzyl Alcohol, Calcium / Magnesium / Zinc Hydroxyapatite, Mentha Piperita Oil, Tetrasodium Glutamate Diacetate, Arginine, Stevia Rebaudiana Leaf Extract, Citrus Limon Peel Oil, Vitis Vinifera Seed Extract, Thymus Serpillum Oil, Betula Alba Leaf Extract, Plantago Major Leaf Extract, Ananas Sativus Fruit Extract, Maltodextrin, Sodium Bicarbonate, Boswellia Serrata Oil, Helianthus Annuus Seed Oil, Sodium Hydroxide, Quercus Robur Bark Extract, Sodium Benzoate, Potassium Sorbate, CI 14720, Citric Acid, Sodium Chloride, Limonene, Eugenol, Linalool, Citronellol, Geraniol. Yes there is some evidence that stannous fluoride is better than sodium fluoride at preventing tooth decay, but yes only Oral B toothpastes currently contain stannous fluoride – and my understanding is they are sadly not cruelty free. The toothpaste contains three kinds of algae extracts (Spirulina, Laminaria, Fucus Extract), which have a soothing effect on gums. Bromelain, derived from Pineapple extract remove dental plaque and gently whiten your teeth.

Zinc salts freshens breath, while Pink clay (Kaolin), Plantain and Birch leaf extracts promote gums health. Pearl Drops uses dental grade polishing agents like perlite to gently polish teeth and lift stains without damaging enamel. As it’s classed as ‘low abrasion’ it’s safe to use this toothpaste every day, and most people see results pretty fast. You can also clearly see the little pearl-like blue beads of perlite in the paste, but the paste itself is white (if you’ve used other Pearl Drops products you’ll know its other toothpastes are bright pink and purple). Removes dental plaque and cleans the enamel – Coconut oil and Bromelain, derived from Pineapple extract Promotes healthy gums – Algae extracts (Laminaria, Fucus, Spirulina) and extracts of Plantain and Birch leaf Active ingredients Calcium Hydroxyapatite and L-Arginine strengthen and restore tooth enamel, reducing sensitivity. Zinc salts freshens breath, while Plantain, Birch leaf and Aspen bark extracts promote gums health.Because over-the-counter whitening products can only include a small amount of whitening agents, these toothpastes won’t actively brighten the natural colour of your teeth. That can only be achieved by a dentist’s use of professional products that contain hydrogen peroxide, and should only be used once in a while. Most whitening toothpastes won’t brighten your teeth overnight but, when used regularly, they can remove existing surface stains and protect your teeth against future stains, too. Can I use whitening toothpaste every day? No other ingredient will be as effective in preventing tooth decay, including charcoal, bicarbonate of soda, aloe vera and coconut oil. You are correct that the brand “Colgate” and its parent company “Colgate-Palmolive” still do test on animals. My understanding is however that their “Smile for Good” range has not been tested on animals.

Fluoride is often thought to be a “bad chemical”, perhaps “artificial”, “man-made” or an “additive”. Yet we only know about the benefits of fluoride for teeth because it naturally occurs in some water supplies. Fluoride, fluoride, fluoride Coconut oil and Cinnamon extract, which give this toothpaste its unique, spicy flavour, help to soothe the gums. You will also note that Tesco, Coop, Superdrug etc all make and sell non vegan products and so are certainly not cruelty free. Toothpastes which have not been tested on animals are using data gained from ingredients previously tested on animals (as well as humans).

Key Benefits

Bromelain, derived from Pineapple extract, and Coconut oil remove dental plaque and gently whiten your teeth. Rounded polishing particles of Silica and Dicalcium Phosphate Dihydrate help to gently remove surface stains and dental plaque.