The stimulants category could continue its impressive run of growth by broadening its appeal, as it is currently consumed in the main by young male shoppers 6. These are valuable consumers, spending considerably more in the take-home category compared with the average shopper 7 however there is room for growth by appealing to more consumers, as stimulant drinks only have 9.1% penetration 8. What are the latest trends in energy?

Ginseng is a plant that is used in medicine for many years. It’s commonly found in China, America, and Korea. Kantar Worldpanel, Take Home Panel, All Stores, Britvic-defined Stimulants sector shopper v. Britvic-defined Total Soft Drinks shopper, average amount spend per buyer in total soft drinks, 52wk data to 30.10.2022The launch will be supported by an above the line campaign with out of home, in-store and digital campaigns from May. The drinks will be available in stawberry and lime, and watermelon and kiwi, with both high in vitamin C at 21 calories per can. Easy to navigate – Use signage at the fixture and keep it easy to navigate so customers can find the products they’re looking for. Do this by leading with stimulants first due to the size of the category and the future growth potential. Merchandise all stimulants together and lead with major brands, listing core ranges and flavours remains key to deliver growth. Lumina Intelligence – % of shoppers who bought Take Home Soft Drinks on Impulse – 15/11/21 to 13/11/22

Kantar Worldpanel, Usage Panel, Take Home/Carried-out, Britvic-defined Stimulants sector, 52 w.e. 07.08.22, users are 72% male vs 38.2% for total soft drinks, over indexing with 25 – 44 year olds. If I were to rank the flavors, I’d say the Original flavor is best, followed by Recovery Lemonade, and then Pure Zero Silver Ice. Feel free to try them on your own. To support the launch further, the brand will be unveiling an above the line campaign with out of home media, PR instore and digital marketing from May. IRI – Total Convenience – Total Stimulants Immediate Consumption PMP – Britvic Defined – Value Sales of PMP as a % of Total Stimulants IC Value Sales – 52WE 23/10/22 vs 52WE 24/10/21 It comes as rival Monster Energy is eyeing a move into seltzer-style drinks, after registering its name with the IPO.Both of these sweeteners are considered non-nutritive, so they don’t add any calories to the drink. These have been approved by the FDA for general use in food and beverages. To support the launch, the supplier will hand out more than four million free cans across 10 cities throughout the year. It is also launching a campaign in May which will include outdoor, in-store and digital advertising. Sucralose is around 600 times sweeter than sucrose. On the other hand, Acesulfame potassium or Ace-K is 200 times sweeter than added sugar. Ace-K is generally blended with aspartame or sucralose to mask its bitter aftertaste. Consumers are on the lookout for healthier drink choices that don’t compromise on taste,” said Britvic retail commercial directorBen Parker. The zero-sugar range also looks to build on the soft drink producer’s Healthier People sustainability agenda.