For example, according to Mintel, 29% would like more information on improving their mood, with levels of anxiety significantly raised since the COVID-19 outbreak. Instead of turning to prescriptions, consumers are reaching for natural remedies such as Ashwagandha, which claims to help fight depression, improve mood and even reduce symptoms of anxiety and stress. L-Theanine – This is an amino acid found in green tea and mushrooms. This study reported that those who drink green tea display less cognitive dysfunction with age. A more recent study tested the effects of L-Theanine specifically, and found that a dose of 100.6mg “reduced reaction time in the attention task, increased correct answers and decreased the number of omission errors in the working memory task. This suggests that L-Theanine may improve working memory and executive function based on the improvement in attention.” Well we tested it for a month to find out – and the results were surprising. Surprising in a good way that is.

The effects of taurine are more subtle than some of the others on this list. When I consume taurine, I notice an overall sense of calmness and relaxation wash over me without feeling intoxicated or impaired. Alcohol is famously a social facilitator; it lowers inhibitions, making individuals feel more relaxed and open in social situations. However, these effects typically come with downsides such as impaired judgment, hangovers, sluggishness, and potential addiction.

2. Types of nootropics.

We’re huge fans of all five of these products, but if we really had to choose a favourite, we’d go with Mind Lab Pro, the universal nootropic. Of course, it helps that Mind Lab Pro has just received independent scientific validation from scientists at the University of Leeds. More on that shortly. The emerging trend of consumption of healthy and natural foods has created vibrant and fast-paced categories within the market. The rising popularity and consumption of health and wellness-related food products such as nootropic supplements and functional beverages are influencing the market growth positively. Furthermore, increasing awareness about the potential benefits of memory-enhancing nootropic functional beverages among students and professionals is expected to support the steady growth of the market. Instead, Performance Lab Mind, just like Mind Lab Pro, uses tried, tested and proven nootropic ingredients, such as Cognizin, Phosphatidylserine and N-Acetyl-L-Tyrosine and Maritime Pine Bark Extract . The Promise

They contain tried, tested, and proven ingredients that should allow them to do all of the above – in decent dosages too. Mojo Coffee –The Mojo blend is designed around endurance and vitality and it achieves this with organic cordyceps mushroom extract and Siberian ginseng. Cordyceps is a strong antioxidant and works wonders at increasing blood flow – it’s known to increase your aerobic capacity and oxygen flow to your body and brain, to help give you a natural boost – especially great when feeling fatigued or before a workout. Mood Amplification –Phosphatidylserine, Ashwagandha and Passion Flower are all added to Hunter Focus to provide you with a calm and positive frame of mind. These three ingredients combine to provide you with a sustained positive mindset through the day. First, determine which effects of alcohol you’d like to replicate. Then, choose one or more of the above ingredients that share those effects. This encompasses energy drinks, sports drinks, and bottled water with added vitamins. You could argue that energy drinks were some of the very first ‘functional’ drinks. However, these don’t give you an added ‘health’ benefit. In fact, many could be classed as unhealthy as they contain large amounts of sugar and caffeine.

KEY INDUSTRY PLAYERS

Dr Andrea Utley. BA (Hons), PGCE, PhD. Reader in Motor Control & Development at the University of Leeds. The Mind Lab Pro Promise Not a fan of green tea? Not to worry, this compound is available in a handy supplement form too. Plus, L-Theanine has been found to be effective on helping with: July 2020: Brite Drinks announced a partnership with GoodSixty, an online food shopping/delivery application, to expand its consumer base. The investment in this platform will offer significant opportunities for further growth and development of brite drinks.