Dog adulthood is between one and seven years of age, depending on the size and breed of your dog. The healthy average dog weight for your dog depends on their breed and lifestyle needs. Regular vet visits can help you stay informed on the ideal weight for your dog, and any health conditions to be aware of. If you’d like to treat your dog, remember to portion off the equivalent of that day’s food allowance to ensure your dog is not consuming too many calories. If your dog is overweight, you can use a small portion of their usual main meal to use as treats instead. If you are looking to support your dog’s health that extra step, you can also find a beneficial Superfoods section, with James Wellbeloved Superfoods diets for both puppies and adult dogs. These are made by combining single source animal protein with key superfood ingredients such as kale or chia, known to provide your dog with additional health benefits as well as irresistible flavour. These James Wellbeloved Superfoods dry dog food dishes are also a great option for helping to reduce food intolerances in your dog.

If you think your dog is overweight, it is always wise to speak to your vet before starting a weight reduction programme. Too rapid a weight loss can be bad for your dog, so it is important to try and carefully monitor your dog’s weekly weight loss. Our light dog food is designed to meet the needs of dogs with a tendency to gain weight and as such, there are two feeding options – recommended allowance to maintain existing weight and recommended allowance to promote weight loss. If your dog is currently at the correct weight but is greedy and gains weight easily, feed according to the “maintain existing weight” guide. If your dog is overweight then feed according to the “promote sensible weight loss” guide. If your dog is seriously overweight or obese, then consult your vet for advice on a suitable weight loss plan. If owners overfeed their dogs, or aren’t feeding them the best food for their size, age and breed, dogs can gain weight and become obese. The best guide to whether your dog is overweight is by using a body condition score. We have an easy-to-use scoring system that you can use here.The guides offer both inactive and active feeding guidelines so you can tailor your dog’s allowance. James Wellbeloved light dog food has been expertly tailored to the needs of overweight dogs, while still including all the nourishing and flavourful ingredients dogs love. We reduced the physical density, at the same time as increasing the dietary fibres and proteins, so you can still fill your dog’s bowl while keeping their calories down. You should feed your dog according to their ideal weight, which isn’t necessarily their current one. The body condition scoring system is used by vets to determine whether your dog is underweight, ideal or overweight. If your dog is anything but ideal then we recommend you make changes to your dog’s diet. Growing puppies have additional nutritional needs compared to adult or senior dogs that are looking to maintain their weight and, because of this, their diets are formulated with higher protein and fat levels. With growing dogs, our feeding guidelines are based upon their expected adult body weight to take into account their growth requirements.

To calculate the correct amount, select your dog’s appropriate expected adult body weight from the column and then choose your puppy’s age. Follow both the row and column to reach the correct amount. As your puppy grows, the amount of food they require will change, so regularly refer to the feeding guidelines to ensure you are feeding the correct amount. Providing your dog with a balanced and nutritious diet is the perfect way to ensure they stay healthier and happier for longer. However, when it comes to feeding dogs, people are often confused about what the correct amount is. By reading our guide you should come away with a clearer idea on how much you should feed your pet. Refer to the feeding guidelines themselves for additional detail about when to move onto the next life stage, the recommended number of meals to feed and ideal storage conditions.Here at zooplus you will find James Wellbeloved kibble suitable for all ages and breeds of dogs, with tailored dishes to support your dog throughout its life. This includes Puppy, Junior, Adult and Senior varieties, with each age range specifically formulated to meet your dog’s needs at this point. Normal activity’ for the dog involves walking on the lead for two to three hours a day, around an hour a day running off the lead or playing hard with its owner or with other dogs. Of course, a toy dog walking on the lead at 4mph for half an hour will burn a lot more calories than a Labrador doing the same thing. We love treating our dogs; whether it’s for good behaviour, rewarding a successful training session, or just to increase that special bond between human and pet. However, it’s important to be aware that over-treating your dog can lead to weight gain, and even obesity.