Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front end edge of the lens after powering the camera on. This makes it super easy to take selfies and close-up pictures. The “instax” series of instant cameras, launched in 1998, now offers a wide variety of models that cater to diverse user needs in over 100 countries worldwide, including Japan, Europe, Americas, China and Southeast Asia. The series has gained popularity for those who love being able to print and share a precious moment on the spot, and feel a special sense of connection with friends when sharing photo prints with them. It is embraced by a large number of people as a tool for creating real communication.

Not only it being thinner and lighter than the previous model, the instax mini 11 sports a rounded body design that fits perfectly in user's hands. Fashionable design elements on the mini 11 are achieved by using a different material around the lens from the rest of the camera body, and featuring the brand logo “instax” engraved on the rear panel. All to create unique credit card-sized prints. Using high-quality film technology, as you’d expect from Fujifilm, these prints will bring joy to your friends in the moment, and beyond, preserving your memory forever. After all, the Instax Mini 11 is full of possibilities (and mini film – which is made for sharing). As with the Instax Mini 9, you see subjects through a small optical viewfinder window with a magnification of 0.37x. For selfies, a small mirror is integrated right next to the lens. To activate the selfie mode, pull the lens out to the selfie-on mark. The focus range is therefore between 0.3 and 0.5 m, so you can also take close-ups with this setting. An additional close-up lens, such as the one supplied with the Instax Mini 9, is therefore no longer necessary. The Popular Instax Mini Size The bubbly, super social and delightfully small Instax Mini 11 loves nothing more than bringing friends and family together. The camera comes with two replaceable and stylish shutter button accessories; a fun and easy way to change the button's look and to personalize the camera.

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Instax Mini 11 is Fujifilm's new entry-level snapshot for instant photos in the Instax Mini format. It is the first model in the lower price segment to have automatic exposure control. This measures the ambient light as soon as the shutter button is pressed. By automatically adjusting the shutter speed and flash intensity to the prevailing conditions, the camera reveals more detail right from the start. Easy to Use Selfie Mode Take the built-in selfie lens. This cleverly hidden pop-out lens, the same colour as the camera, will neatly appear when pulled. Hold the instax mini 11 at arms length, practice your pose in the selfie mirror and snap away. Psst, this is also great for close-up shots. Another feature that makes taking instax photos easier than ever before is the Selfie Mode, which is ideal for selfies and close-ups. The Selfie Mode can be activated by simply pulling out the front end edge of the lens after powering the camera on. Designed to fit seamlessly into your everyday life, this little gem is easy to use (so anyone can jump behind the lens) and all without compromising on the print quality. Meet the Fuji Instax Mini 11: a super-cute and compact instant camera that easily slots into your everyday life. Whether you’re hanging out with friends, hosting a family get-together or celebrating a big birthday, this colourful camera makes sure you can always capture those special moments.

Love a good selfie? The Instax Mini 11 features a handy built-in selfie lens that puts you right into focus, while the selfie mirror makes it really easy to find the perfect position and pose. All you have to do is pull the lens out of the front of the camera, hold it at arm’s length and start snapping away!