These approaches are hybrid in that they do often require a problem formulation, but one that is purposely left very broad .

The entrepreneurial path is a journey through a labyrinth of challenges that requires a passion for problem-solving that delivers timely solutions—a must-read for every start-up that yearns to be a unicorn and beyond. b GDPR, we will pass on your data to a commissioned collection company if our payment claim has not been settled despite a previous reminder. It’s human nature to love answers, unfortunately that very tendency can prevent us from coming up with truly delightful solutions.

There are so few people who’ve built successful companies and shared the journey, Uri Levine does this succinctly, candidly and humbly.

I felt the information he provides in the book is very practical and the reading is effortless and super interesting. There are many reasons to start with the problem, in addition to increasing the likelihood of creating value.

This is like going on many dates and eventually meeting someone and telling yourself, she’s the one. Also, Levine's first book, Fall in Love with the Problem, Not the Solution – A Handbook for Entrepreneurs, is published on January 17, 2023.