Sainsbury's have enforced a maximum of three drinks per customer rule to try and ensure that things remain fair and there is a chance for more people to get their hands on the beverage. I'll begin with a little story if you'll indulge me, to set the scene the year is around 2002 and little Greg is as impressionable as they come. Me and two friends decided to head out on an expedition across a few fields to the next village over in South Yorkshire. Read More Related Articles It tastes okay, for me the flavours are a bit too powerful and a bit too sweet but then I'm not a teenager anymore. I'm sure young impressionable Greg might have liked it. This was my favourite of the Prime drinks so far. There was a lot of flavour from it. You could definitely taste the orange and mango, but I also got hints of perhaps passion fruit and pineapple.

For the older generation, they simply do not get the trend or understand why there is such hype, but the social media generation and teenagers see it as a norm, and it is this way of thinking that has led to the absolute craze of the drinks. The drink has seen massive popularity due to Paul and KSI promoting it heavily, particularly around celebrity boxing events. They came up for the idea for the company after their own bout in 2019. It also gets a lot of attention on TikTok. The new flavour of viral sensation hydration drink Prime from YouTubers KSI and Logan Paul hit the shelves in Sainsbury's for the first time today.

The viral 'hydration drink' Prime launched by KSI and Logan Paul explained

A Sainsbury's spokesperson said: "We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday 21 February." The drink comes in a variety of flavours, including Blue Raspberry, Grape, Ice Pop, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon and Tropical Punch.

What Prime Hydration is - the KSI's influencer drink Asda keeps selling out of and children queue at sunrise While we were there we decided to try it out to see what all the fuss is about. This must come with a disclaimer that I have not tried the other flavours of Prime and have had no desire to do so.If you aren't a fan of a sweet flavoured drink, this probably isn't for you. But I was a huge fan. It reminded me of the juicy spring water brand Drench - their tropical flavour tastes very similar to it. Recently the social media stars revealed just how much they made from Prime drinks. The business venture for Logan and KSI who were once enemies has been extremely lucrative. Now came for the all important taste-test. It was only last week I sampled the Lemon and Lime and didn't think too much of it. Where as Blue Raspberry and Tropical Punch tasted much nicer in my opinion. KSI and Logan Paul’s beverage brand Prime, now offering two drinks in the original Prime Hydration and the tasty Prime Energy, has been a hot topic since the start of the year. The hugely successful company managed to bring in 250 million in its first year of business, and it is looking to go well beyond that this year, and Prime Hydration Drink recently became the official sports drink of the UFC.

The bottles are predicted to fly off the shelves as the viral drink is known to sell out extremely fast. During previous launches, huge queues have gathered as people try to get their hands on the product.

Prime Hydration already comes in seven different flavours - Meta Moon, Ice Pop, Orange, Blue Raspberry, Tropical Punch, Lemon Lime and Grape. Each serving is between 20 to 25 calories and claims to be comprised of 10 percent coconut water, with added electrolytes, BCAAs (Branched-chain amino acid), B vitamins and antioxidants, but is caffeine free. The Prime Drink which has caused chaotic scenes in supermarkets up and down the country in recent months has seen another rise in attention due to the release of the new flavour, which is said to be a one-time release, and once it's gone, it's gone according to reports. When I first opened the bottle it smelt very fruity - orange, mango, pineapple came to my mind. And I was completely surprised when I tried it.