After attending the European Design Institute (IED) in his hometown, he moved to London where he worked for a number of design and advertising agencies. Each Xerjoff fragrance is composed of exceptional ingredients, blended together to create distinctive and captivating original scents. Fresh mint and lily-of-the-valley meet the musky base aroma of patchouli and cedar, while sweet lychee top notes combine with intense Egyptian jasmine – with intoxicating effects. I was born into a perfume-loving family . One of my earliest memories is that of my grandmother showing me her exclusive Lanvin and Coty flacons. My parents, too, owned a carefully selected collection of perfumes. My father was a world traveller and used to spend long periods of time in Eastern countries, where he discovered a passion for natural essences like incense and sandalwood.”

Sergio Momo’s interest in the world of perfumes was neither a matter of chance nor a sudden passion. On the contrary, it was deeply rooted in his own childhood. Haute perfumer Xerjoff has been teasing and tantalising our noses since 2003. Founder Sergio Momo's passion for scents blossomed as a teenager, developed not only by his father's cologne collection but by everyday aromas – such as a local bakery or passing motorbike – in his hometown of Turin. These humble inspirations continue to inform the luxury Italian brand today. Momo recollects: “I was born into a perfume-loving family . One of my earliest memories is that of my grandmother showing me her exclusive Lanvin and Coty flacons. My parents, too, owned a carefully selected collection of perfumes. My father was a world traveller and used to spend long periods of time in Eastern countries, where he discovered a passion for natural essences like incense and sandalwood.”

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Sergio Momo, founder and creative manager of Xerjoff, was born in Turin in 1964, where he took an Arts diploma with a specialisation in graphics and design.