It’s a case of déjà vu with the A7G, which looks exactly like the U7Q – good in some ways, not so good in others.

The battle cries and dialogue of the rebels and troopers are clear and placed effectively in the soundscape.

The Hisense Roku R50A7200GTUK is simple and unassuming in style and appearance and the chassis is almost the same as the previous model. Blacks are good in a well-lit room but there is black crush evident, which will probably go unnoticed by the demographic this TV is aimed at. Hisense has been making inroads in the UK market with its affordable and feature laden TVs over the past few years, and its latest range is its most ambitious set.

But, did you know most TV shows, movies, games and streaming services are optimized for larger screen sizes? When Ultra Smooth Motion is used, we encountered Soap Opera Effect (SOE) with the interpolation modes and, depending on the level of interpolation used, we also noticed more image artefacts with fast-moving objects breaking up at the edges as the system attempted to keep up with creating new frames with fast motion. There is also an Auto mode which is just as good and uses Alphonso Video AI to enhance the image based on what type of content is on the screen, but to do so it will collect data about what you’re watching and use that to better target advertising. On the upside, the upscaling does quite well at making pictures look sharp, adding eye-catching emphasis and definition to lines, edges and textures.The Hisense A7GQ has two 10W speakers built into the chassis and it will also decode Dolby Atmos audio as well as offer broadcast stereo sound. It is possible to mitigate against some of these issues and making sure your viewing environment is suitable for this type of TV display will help. To prop up the 50-inch model, the stand is one bar that stretches out and around the front of the TV, it won’t suit everyone’s cabinets because it does take up a fair amount of space. The bottom edge sports a smart silver, vaguely metallic-looking finish, while the other three edges are exceptionally trim and feature a black finish that again looks too polished to be bog-standard plastic. It lacks dynamic range and it doesn’t travel the room very well so it won’t be great for watching blockbusters.

Let’s cut to the chase: the 55A7GQ’s picture quality turns out to be hugely disappointing, especially as it arrives amid a generally upward trajectory for Hisense TVs. The Hisense U7QF has a number of calibration controls available including a 2 and 20 point white balance for greyscale correction, a gamma adjustment for gamma calibration at 5% levels as well as a full Colour Management System (CMS). The variances at most window sizes can be put down to the local dimming algorithm and its approach to anti-blooming at the 1, 2 and 5% window sizes, which were significantly lower than at 10% and above. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath.We’re told these features are in “the early stages of development”, but for now it’s probably better to give them a wide berth. and we can see that the Hisense tone mapping is a little brighter than it should be from around 80 nits and then has a linear roll-off to its peak brightness. It’s the lack of Full Array dimming on this model that causes problems, with backlight bleed visible across the top and bottom bars in a widescreen presentation of a film from both head on and at an angle.