Depending on whether you have gravy while eating out or homemade gravy, the syns will be different to the instant gravy.

At 3 syns for 100g, you could have up to 500g of mayflower gravywhen prepared before using all of your daily syn allowance, making it a great low syn gravy choice. Mayflower gravy is low in syns thanks to its low fat and sugar content, containing minimal oil.We saw absolutely no reason to change the strategy or overhaul the campaign idea of togetherness, but we are bringing a really fresh execution, which all our pre-testing says has great potential for connecting with consumers and building that brand equity.” The standard Bisto gravy granules that come in a red container are suitable for vegetarians and would also be acceptable to most vegans as they do not contain any animal-derived ingredients. However, Bisto Best Beef gravy is not suitable for vegetarians as unlike the Bisto in the red container, Bisto Best contains meat. Vegan gravy granules Innovation is absolutely critical, it’s the lifeblood of our business and every brand in our portfolio has to have a three-year innovation pipeline without exception, because we know that unless we keep innovating and keep that brand proposition relevant to current consumer desires, changing palettes and new flavours then gradually we will lose relevance,” says Erceyes. At just 0.5-1 syn for 100ml, gravy is low in syns making it a great way to flavour foods or roast dinners without any guilt. Gravy is typically just made from the cooking fat of meat or flavourings with starch if you buy the granules.

Premier Foods is a big believer in the power of TV, with six of its brands – Mr Kipling, Bisto, Oxo, Batchelor’s, Sharwood’s and Ambrosia – all on air this year.Erceyes explains the company frequently uses TV due to the high household penetration of its brands. The belief is that the most effective way of sustaining brand equity and driving further penetration is to leverage a mass reach medium like TV.