While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use. A Spicy flavour was released in August 2000, replacing Cheesy (with the Yellow Monster being retired in the process) and a new Purple Monster (which looked like the Pink Monster from the first era) was the main monster for that flavour. A campaign titled "Find Our Monsters" began to coincide with the relaunch to find the original costumes used in the adverts, which had been lost for years after Walkers purchased the brand. In France, the major potato crisp brand Intersnack (France) commercializes a range of flavoured potato chip based snacks with the name "Monster Munch". In New Zealand, the major potato crisp brand Eta made a baked corn snack with the name Monster Munch and manufactured since the late 1980s.

Walkers Monster Munch Variety Multipack Snacks | Morrisons Walkers Monster Munch Variety Multipack Snacks | Morrisons

In addition, the programme suggested that 'Lily' is the name of the Pink Monster, as referred to by staff.In August 2001, Walkers announced a special Halloween variant of the Pickled Onion flavour that could turn the consumer's tongue blue, and was promoted with The Beano and The Dandy comics and three ten-second spots that would air on Boomerang.

Walkers Monster Munch Giants Pickled Onion | Walkers UK Walkers Monster Munch Giants Pickled Onion | Walkers UK

In 1995 the Monster Munch brand was taken over by Walkers who relaunched them with a range of four flavours. In February 2021, Walkers announced the launch of Monster Munch Giants, which are larger versions of the main product, similar to Wotsits Giants from the year prior.On the same day, it was announced that the Roast Beef flavour would be reintroduced after a seven-year hiatus, replacing the Spicy flavour. For a limited time in the early 1990s, there were also spider-shaped Monster Munch in the Sizzling Bacon flavour.

PICKLED ONION FLAVOUR BAKED CORN SNACK | Walkers UK PICKLED ONION FLAVOUR BAKED CORN SNACK | Walkers UK

The original flavour for Monster Munch when it launched was Roast Beef, followed by Pickled Onion flavours a year later and Saucy in 1981.

The relaunch reflected the addition of Sunseed Oil to the product, similar to the refresh of the main Walkers Crisps range the year prior. The programme also looked at the production of Monster Munch at the Walkers Skelmersdale factory, including the raw ingredients, the extrusion process and flavouring.

Walkers Monster Munch Variety Multipack Crisps 12x20g Walkers Monster Munch Variety Multipack Crisps 12x20g

The shape known as a "monster paw" that is still used today has long been the subject of dispute over whether it represents a paw or, instead, the single eye and lashes of Yellow Monster (currently seen on Pickled Onion flavour packs).Upon the movement of Walkers into the Irish market in the 1990s, the name "Monster Munch" was purchased from Tayto. The other represented the gangly, long-tongued Pink Monster: circular with two bumps on the top for eyes, protrusions on either side and a tongue dangling down. In August 2008, Walkers announced that the brand would be relaunched again as "Mega Monster Munch" with a focus on nostalgia and an adult audience, following requests to revert the brand back to its previous state. In April 1998, when Walkers changed its logo, Monster Munch changed their packaging and introduced a new logo. On the issue of whether the snacks are shaped like monster claws or individual monsters, Walkers said "whilst we think of them as monsters’ feet, we don't want that to stop people from coming up with their own imaginative ideas.