The FDA and General Mills, maker of the cereal, say in statements that they are investigating the case. General Mills says it has found no evidence of illness linked to the cereal, and experts are hesitant to make assumptions.

Hearts, Stars, and Horseshoes, Clovers and Blue Moons, Pots of Gold and Rainbows, and Tasty Red Balloons!” In 2000, a "New Sparkling Rainbow" was added to the mix for a limited time. It was described by General Mills as "a sprinkling of multicolored sugar on a white rainbow marbit". This marshmallow replaced the original rainbow at this time. [20] LeBlanc, Wesley (9 June 2021). "Out in Seconds". IGN. Archived from the original on 9 June 2021 . Retrieved 18 June 2021.Then, with the addition of the purple horseshoe marbit, it was extended into a jingle describing the contents of the box. [28] And of course, some people posting online about a connection between their symptoms and a source are absolutely right, and social media such as iwaspoisoned.com can be a useful tool for getting to the root of a problem. Marler once got a call from a customer saying she’d gotten salmonella from a Los Angeles restaurant and posted about it on Yelp – where dozens of others had said the same thing on the same day. “Ultimately, the Yelp review was correct,” he said. “It was an early warning system for getting the health department to act.” But what’s really going on? Food safety lawyers suggest that this case may say more about human nature than about hearts, moons and horseshoes. Hearts, Stars and Horseshoes, Clovers and Blue Moons, Hourglasses, Rainbows, and Tasty Red Balloons!” Older marshmallows were phased out periodically. The first shapes to disappear were the yellow moons and blue diamonds, replaced by yellow/orange pots of gold and blue moons respectively in 1994. In 2006, the assortment included purple horseshoes; red balloons; blue crescent-moons; orange and white shooting stars; yellow and orange pots of gold; pink, yellow, and blue rainbows; two-tone green leprechaun hats; pink hearts (the one shape to survive since the beginning); with the most recent addition being the return of the clovers in 2004. In 2008, the Pot of Gold marshmallow was replaced by an hourglass shape. [13] 10 years later, in 2018, the hourglass shape in turn was replaced by a unicorn, which was chosen on social media by way of emojis. [14] [15] The size and brightness of the marshmallows changed in 2004. [16]

Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, Blue Diamonds, Purple Horseshoes, and Red Balloons!” PDF). General Mills History Timeline. General Mills. p.3. Archived from the original (PDF) on 23 October 2007 . Retrieved 20 May 2009. And last year, a Los Angeles comedian made waves online when he claimed to have discovered shrimp tails in his Cinnamon Toast Crunch, leading to a very public exchange with General Mills.In 2021, a limited edition variant of the cereal was promoted called "Loki Charms," modelled after the Marvel Cinematic Universe Norse God supervillain Loki in promotion of the Disney+ original television series, Loki. All supplies of the cereal were sold out in seconds upon release on June 9, 2021. [23] In 2018 a unicorn shaped-marshmallow was added; it became a permanent addition later that year. [ citation needed]

This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed. ( October 2013) ( Learn how and when to remove this template message) Bartholomew, Robert (12 December 2022). "The Great Breakfast Cereal Scare". Psychology Today. Archived from the original on 14 July 2023 . Retrieved 28 March 2023. He noted the common experience of Googling a handful of symptoms and learning that the itch on your arm is almost definitely proof of a fatal illness. Something similar may be happening here, Marler suggests. In 1999, the moon shape marshmallows were modified with the addition of the yellow curve line for a limited time. Hearts, Stars, and Horseshoes, Clovers, Red Balloons, Hourglasses, Rainbows, and Six New Swirled Moons!”This was later revised with the addition of red balloons to the now-familiar "Hearts, stars, horseshoes, clovers, and blue moons, pots of gold, and rainbows, and tasty red balloons!” In 2008, the pot of gold was replaced with the hourglass in the theme song. It was replaced by the Unicorn in 2018. Hearts, Stars, and Horseshoes, Clovers and Blue Moons, Hourglasses, Rainbows, and Tasty Red Balloons!” General Mills Cereals". Topher's Breakfast Cereal Character Guide. Archived from the original on 6 March 2012. In 2018 winter-themed marshmallows, including snowmen and snowflakes, were added as part of a limited edition chocolatey winter mix. [22] People try to connect the dots between something that’s happening and something that’s known, but the connection may not necessarily be accurate,” he said in a phone interview.

In 1991, the star and balloon shape marshmallows were combined for a short time. The red balloon featured a gold six-pointed star. The star was removed at a later date to make the Red Balloon and Star marshmallows separate. [18] Hartel, Richard; Hartel, AnnaKate (4 October 2004). "The Miracle of Orange Circus Peanuts". The Capital Times. Madison, Wisconsin. Archived from the original on 29 September 2008. USPTO.report. "Preparation Of Marshmallow With Milk Solids". USPTO.report. Archived from the original on 22 January 2021 . Retrieved 29 December 2020.