The cash will also be spent on changing gas-fired ovens to electric ones supplied with 100% renewable electricity. PepsiCo believes this will cut around 1,000 tonnes of greenhouse gas emissions a year - the equivalent to the heating and cooking-related emissions of 366 UK households - aligned with its net zero emissions pledge across the company’s entire value chain by 2040. Wotsits turn into potato". Archived from the original on 29 October 2022 . Retrieved 7 October 2022. The success of Wotsits Giants had “made us realise that shoppers want us to go bigger and bolder when it comes to introducing new ranges to the market”. On 9 January 2020, Walkers announced that the Flamin' Hot and BBQ Beef (renamed to "Sizzlin' Steak") would return to store shelves due to popular demand. [18] A new variety called "Wotsits Giants" was also introduced around the same time, containing larger pieces of corn double the size of standard Wotsits, and are sold in Really Cheesy and Flamin' Hot. [19] On 3 January 2003, Walkers relaunched Wotsits with a brand new look and advertising campaign. The previous flavours alongside the Wotsits Wafflers and Weenie Wotsits varieties were retained from Golden Wonder days, alongside the addition of a "Mild Cheese" variety. [13]

Walkers launches '99 Calories or less' banner". 5 December 2013. Archived from the original on 18 February 2022 . Retrieved 18 February 2022. ADWATCH: Wotsits brings in rapping school kids to revamp image". www.campaignlive.co.uk. Archived from the original on 18 February 2022 . Retrieved 18 February 2022. Following a challenging two years, I’m sure we could all benefit from a moment of melty– and now crunchy– Wotsits enjoyment,” she added. This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed. ( January 2021) ( Learn how and when to remove this template message) In August 2012, Wotsits Wafflers were reintroduced, being available in Bacon flavour. In May 2013, it was reintroduced as simply "Wafflers" under the Smiths brand, alongside the relaunch of Wotsits Twisted, branded solely as "Twisted". [17]A limited edition version Zombie Fingers was put on sale for Halloween in September 2013 and has returned at following Halloweens. These come in Flamin' Hot flavour and are longer and curlier than normal Wotsits. [ citation needed] Walkers aims to relaunch Wotsits brand as Cheetos". Archived from the original on 7 October 2022 . Retrieved 7 October 2022. a b Week, Marketing (30 May 2002). "Walkers to move Wotsits to AMV.BBDO". Archived from the original on 18 February 2022 . Retrieved 18 February 2022. Wotsits' soccer collector drive". Archived from the original on 14 October 2022 . Retrieved 14 October 2022.

On 1 April 2004, Walkers announced the launch of a new "Flamin' Hot" flavour of the product, replacing "BBQ Beef", and was promoted as such as a "HOT NEW FLAVOUR!" [14] On 26 July 2004, Walkers announced the launch of a new product expansion called "Wotsits Twisted", which contained twists of corn, and were available in BBQ and Really Cheesy flavours. [15] Dishman2020-09-08T10:04:00+01:00, Mark. "Walkers gives it large with Wotsits Giants campaign". The Grocer. Archived from the original on 22 December 2022 . Retrieved 18 February 2022. {{ cite web}}: CS1 maint: numeric names: authors list ( link) In 2023, we’re celebrating 75 years of Walkers crisps, so there's no better time to renew our commitment to Leicester - a city and community that have been crucial to our success in the UK,”​ said Jason Richards, senior VP and GM for PepsiCo UK and Ireland. A new ‘Crunchy’ range debuted yesterday (21 February) with two flavours: Really Cheesy and Flamin’ Hot.Garrett, Lee (18 February 2022). "Walkers confirms return of Wotsits flavour after 20 years". LeicestershireLive. Archived from the original on 6 June 2023 . Retrieved 6 June 2023. Golden Wonder TV campaign". www.campaignlive.co.uk. Archived from the original on 18 February 2022 . Retrieved 18 February 2022. Walkers unveils new Wotsits flavour and relaunches Squares". Archived from the original on 18 February 2022 . Retrieved 18 February 2022. leisure-kit.net: The search engine for leisure buyers". www.leisure-kit.net. Archived from the original on 18 February 2022 . Retrieved 18 February 2022.

It will also enable the local production of Wotsits Giants and Monster Munch Giants, currently manufactured in Europe, once construction is completed in 2024. This move will help reduce transport-related emissions by an estimated 915 tonnes a year, equivalent to taking around 540 cars off UK roads.

In January 2003, Walkers bought Wotsits from Golden Wonder to replace the disappointing performance of its much-loved American brand Cheetos in the UK. Interestingly, the move was purportedly done to rebrand Wotsits under the Cheetos name, but nothing came of this and Walkers kept the Wotsits brand in situ. Walkers puts its muscle behind Wotsits". The Grocer. Archived from the original on 15 July 2023 . Retrieved 18 February 2022.