The formula contains conditioning ingredients, like jojoba oil, to make your usually dry, straw-like hair feel super soft.

For damaged hair, look for “strengthening,” “repair,” “damage repair,” “reconstructing,” “fortifying” or “anti-breakage. Level up your current blonde hair color with a shampoo that brightens and tones your already-icy shade.Ro Morgan is a New York-based hairstylist who specializes in natural hair, wigs, and hair extensions. Completely clear - making it ideal if you don’t want to deposit any colour through lengths - one application will remove damaging and dulling impurities from pollution to product build-up without making hair feel stripped or dehydrated. Smartest of all, the balance of blue pigments has been so finely tuned that they have enough oomph to tackle brassiness on a daily basis, yet won’t leave behind any tint or residue. So, when using purple pigment on color-treated brassy or yellow tones, it color-corrects your hair’s hue, restoring it to its former natural or neutral brightness with cooler tones. To keep your blonde fresh and cool, dpHUE’s gentle cleanser is infused with purple pigments and nourishing ingredients like silk proteins to add hair elasticity and prevent breakage.

When other silver-specific haircare left her newly grey locks feeling dry or were lacking in natural ingredients, model and grey hair ambassador Silvina Nede created her own range, starting with shampoo and conditioner. Since gray and blonde hair tends to be more fragile, you want to wash with something that can strengthen strands, too.

Featuring blue pigments, hair-strengthening keratin, breakage-preventing arginine, and moisturizing rosehip oil, this shampoo pulls out all the stops for repairing, fortifying, and de-brassing brunette hair. The natural pigments in this purple shampoo minimize brassy tones, while the coconut oil and shea butter duo help add moisture back into your thirsty, bleached hair. Just don’t get extra with the application time—leave this one on for two minutes max before rinsing and conditioning or it could, err, kinda turn your hair purple—it’s that potent.