Jatt Life's primary offering is their five-times distilled French grain vodka, a testament to their commitment to quality and craftsmanship. The quintuple distillation process is designed to ensure a superior level of purity and smoothness, appealing to consumers seeking a premium vodka experience.

At the same time we’re very grateful that he has chosen to support the JL Foundation through our return and reuse scheme. This is something that Sunny and I have been looking to launch for some time now, because we feel that it’s the right thing to do.

I want to celebrate women. I feel it’s my duty to celebrate women, and my girls are my absolute badges of honour. Jatt Life has become an official supplier to all four of Birmingham nightclub owner Wayne Tracey’s city centre venues, Snobs nightclub in Smallbrook Queensway, Sobar in the Arcadian Centre, Theatrix and Henman and Cooper, both in Colmore Row. Their latest award was a Silver Medal for Jatt Life’s original five-times distilled French grain 40 per cent abv vodka in the Super Premium category of respected industry magazine Spirits Business’s Vodka Masters 2021 competition, which was held earlier this month. Jatt Life was launched last year and hit the ground running, selling 100,000 bottles in its first year alone, despite the closure of bars and restaurants due to the pandemic.

The Panel stated that despite these points, it was fundamentally uncomfortable with alcohol branding appearing on children’s apparel. The Panel returned to the wording of Code rule 3.2(h) and considered that the items did not breach the letter of Code rule 3.2(h) which required a ‘ particular’ appeal to under-18s because by nature the intended wearer (a baby) was unlikely to have the faculties to choose its own clothing. On that basis, the Panel found that neither the Jatt Life babygrow or Jatt Life bib created a technical breach of the Code and accordingly did not uphold the complaint under Code rule 3.2(h).Earlier this year Jatt Life, which produces four different flavours of vodka alongside its whiskey and its own pink gin called Jatti Gin, moved into its own 15,000 sq ft facility in Kingswinford, which will allow it to bring its entire operation under one roof. The Panel considered the name ‘Jatt Life’, and whether it had any connotations that could cause serious or widespread offence. The Panel discussed its own research of the word ‘jatt’ and stated that it understood that the term referred to a member of an agricultural people who resided mostly in Punjab but were present in other areas of Northern India and Pakistan comprised of Muslim, Hindu, and Sikh groups. Outside of this definition, the Panel understood that the word could be used to refer to a person who was a ‘peasant’ and noted that there was some anecdotal evidence which associated certain stereotypes with the group such as consuming alcohol and living a hedonistic lifestyle. The vodka market is ripe for strong growth driven by disruptor brands like Jatt Life. It is attracting a new generation of drinker who want to see some new names with big personalities offering them a quality product, which is precisely what Jatt Life is doing.”