Cutex Liquid Polish explaining how to paint the toenail. The use of nail polish on toes became fashionable on the beaches of Europe around 1930. This article was co-authored by Lindsay Yoshitomi. Lindsay Yoshitomi is the nail artist behind the blog, Lacquered Lawyer. She was featured as one of Nail It! magazine’s “Bloggers You Should Know,” and has been on the cover of Nail Art Gallery Magazine. She has been practicing nail art for over 15 years. Above: 1938 Designer endorsements from Elsa Schiaparelli (1890-1973), Alix Barton (1903-1993), Lucien Lelong (1889-1958) and Jeanne Lanvin (1867-1946). Massage the oil into your cuticles. Make sure to massage it into the sides of your nail, as well as the skin surrounding your nail. Take a minute to massage the oil into your nails to induce blood circulation.

Apply Cutex Cuticle Oil or Brittle Nail Cream around theside and base of the nails. Massage well into the cuticle and finger tips. Cutex Exotic Pearl Nail Polish in Orange Blaze, Jamaica Green, Tahiti Orchid and Coral Sand shades. In 1941, Cutex also redesigned its nail polish bottles. Copying an idea of Dura-Gloss it capped the bottles with a top that had the shade of the polish inserted into it. We have learned, also, to anticipate in a measure the preferences of the public as to the form of our products. As an example, the logical form of nail polish is the cake, and we were, for a time, inclined to manufacture it as our leading polish. It is easy to apply and has several advantages in its favor. But I was in Paris during 1920, and I noticed that there were dozens of different makes of liquid polish and that they were outselling all other forms. So when I returned we decided that the American preference would follow that of France. We increased our advertising on liquid polish, and it has outsold all of our other polishes.Although these opaque or cream nail polishes had been made for many years by Glazo, Peggy Sage and others, Cutex did not introduce its version, Cutex Crème Nail Polish, until 1934. The conservative nature of Cutex in the 1930s is probably a reflection of the taste of their American customers. Even as late as 1955, colourless nail polish was still the largest selling ‘shade’ in the United States. Cutex sales were later extended to include department and drug stores as well as manicure parlours. Northam Warren started with an all-male sales force but hired women when he realised that trained female manicurists generally did a better job of promoting Cutex in beauty parlours, barbers and other places where professional manicures were done. If you do then find that Cutex Hydrating Cuticle Oil isn’t exactly as you thought it would be, you can easily return it. Kane, M. (1946). Northam Warren, pioneer in manicure field. The American Perfumer & Essential Oil Review, February, 43-44. The Revlon Nail Enamel Company was founded in 1932 by Charles Revson [1906-1975], Joseph Revson [1905-1971] and Charles Lachman [1897-1978],. The nail polishes it sold were of the cream, opaque type. Northam Warren only began selling this type of polish in 1934 and this helped give Revlon an opening. However, there are indications that part of the problem for Cutex was an industry-wide antagonism to its dominance in the market.

Isopropyl Myristate, Cetyl Ethylhexanoate, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Parfum, Limonene, Propylparaben. A new range of manicure sets was also developed named the Compact, Traveling, Boudoir and De Luxe Sets. The composition and naming of these manicure sets changed frequently over the years. Whatever you buy, when it comes to buying online, there are a number of things that you should always consider. That pretty much goes for any product, but we want to highlight these as they are particularly important when it comes to shopping for products in the Manicure and pedicure tools category. Follow these tips and you’re sure to find the best product for your needs, whether that may be Cutex Hydrating Cuticle Oil or perhaps an alternative. Price and budget

The new Cutex Liquid Polish … is of just the right consistency to flow evenly and pleasantly over the nails from the tiny camel’s-hair brush with which it is applied. It dries instantly, and leaves a charming rose-petal finish that retains its brilliant lustre for at least a week. And, best of all, when you wish to renew it, no special “remover” is required. You simply use another application of the polish, and wipe it off. In 1931, the corks in Cutex bottles were replaced the corks with Bakelite caps. When a brush was needed, this was fitted into the cap, a design more in tune with nail polishes in production today. Northam Warren also regularly updated its nail polishes and added new lines. Starting with Cutex Nail Brilliance (1947) containing ‘enamelon’ in eight shades, the company then added Cutex Pearl Brilliance (1950) and Cutex Chip-Pruf (1953). In 1957, the polishes were also reformulated to help reduce sedimentation, create a more uniform colour, give greater lustre to pearl forms and generally improve wear.

Quality is another important element when shopping for a new product, particularly if you’re looking for products like Manicure and pedicure tools. However it’s really worth setting your expectations and needs right up-front so that you’re not expecting the world’s best quality products from the cheapest products in the range. Cutex (American and Puerto-Rican) sold to GTCR Golder Rauner II, LLC, a private equity investment firm and becomes part of Prestige Brands. Cake Polish:“A compact cake polish—the old favorite. Velvety smooth does not break or crumble—very economical. Rub a little on the palm of one hand, pass the nails of the other hand lightly, swiftly, over the powdered palm. In a moment you have nails that are noticeably lovely. Pink or white.” Anyone can use CUTEX at home. It saves time and labor for the professional manicure as well. CUTEX CONTAINS NO ACIDS, and so is absolutely harmless.Cutex along with other Northam Warren brands – such as Galzo, Odorono and Peggy Sage – were sold to Chesebrough-Pond’s on December 30, 1960 but the new owners were unable to do much to improve the fortunes of Cutex nor did Unilever which acquired Chesebrough-Pond’s in 1986.