Dyson’s fans have spawned a thousand copies since they first appeared on the market in 2009 but the company hasn’t rested on its laurels. Its design engineers have been hard at work and the Pure Cool Me is the result of their travails.

Dyson engineers are some of the most creative in the business, passionate about new ideas for home tech and always ready to try something that has never been done before. There’s no room on the fan head for the remote control, so Dyson has instead placed the remote on a magnetic pad on the front of the cylindrical body. Below this is the LCD screen, displaying fan speed and the remaining filter life. You’ve got to hand it to Dyson: this is a company that knows how to make interesting and exciting looking products. With the Pure Cool Me, Dyson has produced a fan like no other – which is impressive considering this is the company that brought us the bladeless fan. Gone is the Air Multiplier technology of previous fans, replaced with Core Flow tech, which is inspired by the Harrier Jump Jet. It blasts super-concentrated air directly at you, without the need for such a large fan head. Dyson’s penchant for problem-solving and expert knowledge of the home tech market stand it in good stead to continue to develop even more exciting new ground-breaking Dyson products in the future.There’s also a button to display the remaining filter life. Based on 12 hours’ use per day, it should last for around 12 months. However, your level of usage and how dirty the air is around you may result in it lasting longer or shorter than this. What the Dyson Pure Cool Me doesn’t have that the other air purifiers do is a display to show you air quality in your home. This is the reason the Pure Cool Me model doesn’t have an Auto mode; it can’t tell when the air’s dirty. To see how well the Pure Cool Me purified, I lit a smoke pellet and place it behind the fan. I could see the smoke getting pulled in and clean air coming out of the front without any leakage. It took 3mins 50secs before my Nest Protect measured a clean environment. That’s slower than the previous Dyson purifiers I’ve tested, but to be expected as the Dyson Pure Cool Me is more a fan that purifies rather than a whole-room air cleaner. Dyson Pure Cool Me Conclusion Sound levels are just as impressive. Measuring the Dyson Pure Cool Me on maximum speed at 63.5dB from 15cm shows how quiet this model is: you can talk over it. On minimum speed there’s just a gentle hum, and I measured it at 37dB.

If you’re looking for a larger device to clean a room, then the Dyson Pure Cool Tower or Dyson Pure Hot+Cool– which also heats – are better options (my best air purifier guide has standalone purifiers, too). Yet, to compare the Pure Cool Me to these products isn’t particularly fair, since this isn’t the job it’s supposed to do. Here, the head of the fan has a convex surface mounted inside a ball head. Although the base of the fan is quite chunky, the head is a lot smaller than on previous Dyson desktop fans, making the Pure Cool Me easier to place on a desk or bedside table (401 x 254 x 247mm). Since its inception in 1978, Dyson has risen to become a true British household name and brand – all thanks to a relentless drive for invention and a refusal to give up. As a fan, the Dyson Pure Cool Me is rather impressive. Core Flow is quite incredible, giving a precise burst of cool air in any direction you want; move ever so slightly out of the sweet spot and you can’t feel a thing. As well as cooling just you, there’s a second advantage: the Pure Cool Me doesn’t blow bits of paper around on your desk or bedside table as other fans do.

The verdict: Dyson pure cool me

The new fan design means that the Dyson Pure Cool Me comes fully assembled with the filter in place. To replace the filter you simply lift the top off, pull the old one out and drop the new one in. This is a far easier than on the previous models, such as the Dyson Pure Cool Tower, where the filter was in two parts. Originally launched alongside the Dyson V11 cordless vacuum cleaner, the Pure Cool Me is a personal fan, designed to keep you cool while you’re sitting at your desk.

That's going to include things like pollen, bacteria, fungal spores, and other dusts and gases that you don't want to be breathing in. For someone living in an urban environment, this can provide real air filtration on the small scale. This will also take care of things like cooking odours. If you live in the countryside you might be more interested in the pollen filtration, for those living in an inner city appartment, it will filter out traffic pollutants and other nasties.

Previous models of Dyson’s purifying fans, such as the Pure Cool Link, have all been fairly large in size. However, with the Dyson Pure Cool Me, the company has enlisted new tech to present a smaller, more personal fan and air purifier. Instead, the Pure Cool Me is a product that’s built to give a single person a burst of cool and fresh air. Working at a desk, it works perfectly, with its directional blast of air perfectly suited to hitting just yourself. The next-closest product to offer personal cooling is the Evapolar Personal Air Cooler, which uses evaporative cooling to chill the air. It works well and costs around half the price of the Dyson. However, it’s more difficult to position because it’s a cube with no fan adjustment, and it doesn’t purify the air.