The writing was a bit stilted at times, and generally it was a bit hard to read. Not that I had any expectations of it being an easy read. The book was highly informative.

Can I call this a leobiography? I think it is technically an autobiography, however it doesn't feel right to say so, since we learn very little about Joy and her husband. On 3 January 1980, in Shaba National Reserve in Kenya, Joy Adamson's body was discovered by her assistant, Pieter Mawson. He mistakenly assumed she had been killed by a lion, and this was what was initially reported by the media. She was a few weeks short of her 70th birthday. [10] We launched our Global Friends education initiative, linking communities and schools in Asia and Africa with neighbouring wildlife projects, and providing vital resources and positive action for wildlife. Making Born Free led me, and my husband Bill, towards the realisation that wild animals should not be used for entertainment, and that wild animals are so intrinsically linked to their wild habitats that they simply don’t belong in captivity. This is one of the best animal stories of all time. Why? Because it isn't just about a lion named Elsa, it is about a companion, a friend and a loving creature who shared in the lives of Joy and George Adamson when they lived in Kenya. Originally penned in 1960, it is the touching tale of how they raised an orphaned lion cub named Elsa and she grew to be their nearest and dearest friend - she was family. I have rarely read a book so heartwarming. Elsa was really very magical and unique, and after reading this book, having a lion around suddenly begins to sound much more enjoyable than a dog.Our huge ivory trade campaign, including a petition of 600,000 signatures, contributed to CITES imposing an international commercial ivory trade ban. I need a cup of hot cocoa and the memory erasing machine from Eternal Sunshine of the Spotless Mind.

Following months of lobbying, MEPs voted in favour of an EU Action Plan on the Protection and Welfare of Animals to ensure improved standards for all animals in captivity. Everybody, a part-animation, part-live-action short film, is a celebration of the 60th anniversary of the Universal Declaration of Human Rights for the book, We Are All Born Free.We helped the Kenya Wildlife Service move 29 threatened elephants from Shimba Hills to Tsavo East National Park. Our support for Animals Asia began, with the aim of stopping exploitation of moon bears, cruelly milked for their bile, and providing care for rescued bears in sanctuaries in China and Vietnam. In October, we launched ‘Saving Meru’s Giants’, our ambitious programme to protect elephants and giraffes of Meru, including the deployment of our de-snaring Twiga Team.

Born Free: A Lioness of Two Worlds contains many monochrome photographs, on glossy paper in groups throughout the text, with just half a dozen in colour, and a colour photograph as the frontispiece: InfoCircus coalition launched by Born Free with Spanish organisations, ANDA and FAADA, to highlight plight of wild animals in circuses in Spain with the aim of a total ban.We launched our long-term human-carnivore conflict mitigation programme ‘Pride of Amboseli’ in Kenya, with a focus on predator-proof bomas. With ENDCAP, we helped authorities develop an EU Policy for Animal Welfare to improve standards for all wild animals in captivity in Europe. The Universal Declaration of Human Rights was signed on 10 December 1948. It was compiled after World War II to declare and protect the rights of all people from all countries.