The inclusion of case studies was undoubtedly useful within a book such as this - highlighting key elements of a given brand strategy and detailing practical considerations for a design team. However. I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points. In my opinion this would have been much more demonstrative and provided the reader with a clear design process to follow, with clear reference to the different considerations required when developing a successful brand.

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) doc Even once this status has been achieved, it is important to ensure that it is not taken for granted.The Eurostar ‘brand sculpture’ was used to inform threedimensional typography. The inspiration for the sculpture The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines. read Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) reading Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) pdf connection with its customers – to become, and remain, what is often referred to as a ‘beloved brand’. Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is a guide for designers, students, professionals, and agencies working in graphic design, branding, advertising, marketing, and communications. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. I should start by saying that I am not an industry professional. I qualified in Graphic Design (but never achieved a degree, even) and have read this book solely as a person who holds an interest in the field.

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Authored by design, branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing) full book