As we note in our review of the Platinum Plus above, the intelligent predictive heat technology constantly monitors the temperature of the tool so that you get fast, one-stroke straightening results that won’t scorch or damage hair. The Bodyguard spray with protective polymers smells pleasant and is lightweight, leaving hair shiny and flexible after styling with no crispy crunch. The paddle brush is a handy addition for smoothing down flyaways after straightening and putting the finishing touches to beachy waves. Key specs – Plates: Floating ceramic; Maximum temperature: 185°C; Voltage: Universal; Cord length: 2.7m swivel cord; Automatic shut-off time: 30 minutes; Warranty: 3 years; Weight: 750g Scratched plates: after a few years, you may start to notice scratches or even dents on the plates. This can lead to snagging (ouch) and means your hair is more likely to experience heat damage. Hair products can often sink into the dents too, which not only smells unpleasant, but won’t help your hair either. The rounded barrel of the platinum+ is perfect for creating a myriad of on-point styles, from loose waves to a flawless straight. For ultimate styling control, the unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling.

For straight styles, ghd's most advanced hair straighteners implement floating plates to avoid snags and keep your hair sleeker for longer, with auto-shut technology for your peace of mind. In the Good Housekeeping Institute lab, our experts used a Bossa Nova Shuffle machine to assess how long their style lasted and how much frizz was created in a humid environment. Browse Millies to compare our premier ghd products and determine which is best for you and your needs. All ghd styling tech is well-built, long-lasting, and guaranteed to achieve beautiful results for all hair types. ghd's attention to streamlined, innovative design elements (from advanced floating plates to expert-tested heat settings to premium ergonomics) is second to none.

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With universal voltage, you can be as fierce as you want anywhere in the world and with the automatic sleep mode after 30 minutes of non-use, worrying about if your straighteners are switched off is a thing of the past.

Your trusted pair of straighteners should last you between two to three years (depending on how well you look after them). ghd products don't just look the best - they work the best. When it comes to temperature settings, ghd's ionic technology allows for super-sleek finishes on hair drying, reducing frizz and achieving the finished product faster.From magical mermaid waves to beautiful, bouncing curls and poker-straight styles, our range of professional hair straightening tools means you can create a look that’s stylish, effortless and salon-worthy. To create waves and curls, simply wrap each tress of hair around the tool and pass the straightener along the hair, as directed above, allowing the hair to roll around the straightener rather than holding it straight while it cools – your hair will take on a curled shape instead. Fine hair: Look for ceramic plates that distribute heat evenly and more gently. Use lower temperature settings to minimise heat damage. Most importantly, the Platinum Plus uses GHD’s most advanced intelligent predictive heat technology that measures and adjusts the temperature of the tool constantly as you style. The result is evenly distributed heat that won’t scorch the hair. And because the correct temperature is maintained, the plates won’t cool and you won’t have to run them through the same tress of hair more than once. Ionic technology: when there’s too much positive charge on each hair strand, they begin to repel each other, making hair static and flyaway. This technology helps to neutralise the charge, smoothing strands down instead.

While we can’t see this technology in action, we can say that hair felt smoother and looked shinier after a few days of use, and never looked over-styled or damaged. As for the casing, the Platinum+ is insulated, meaning it stays cool all the way around. It’s just the ceramic plates that heat up. This is great for those days when you’re styling in a hurry as you don’t run the risk of accidentally scorching skin. This styler works equally well when straightening, curling, and waving hair. A true multi-tasker. GHD gold vs GHD platinum: the verdict Key specs – Plates: Floating ceramic; Maximum temperature: 185°C; Voltage: Universal; Cord length: 2.7m; Automatic shut-off time: 30 minutes; Warranty: 2 years; Weight: 830g But one of our favourites has to be the ghd Unplugged — a portable cordless straightener for styling on the go. Now you can have your hair looking exactly the way you want it, at any time. CHERISH AND PROTECTTo achieve a salon-worthy finish, the ghd air® hair dryer is the perfect addition to your tool kit. This professional hair dryer has a powerful 2,100W motor for faster styling, so you have more time to conquer the world. Lightweight and ergonomically balanced, this professional hair dryer is an everyday styling essential.