Life’s Peachy Each serving of GREY GOOSE® Essences White Peach & Rosemary arrives with no sugar, no carbs, and only 73 calories per serving*. Three flavors are available — all designed to be served with a simple soda water mixer. We tried them all. Who’s ready for boozy spa water?

Described as the brand’s ‘most expansive innovation’ to date, the range is made with Grey Goose vodka and infused with ‘real’ fruit and cold-distilled botanicals. The ingredients in each expression come from countries such as France, Spain, Thailand and Sri Lanka. The company’s Less is More campaign seeks to drive awareness of Bacardi’s ‘mindful drinking’ range, including Martini’s non-alcoholic aperitivos, Martini Fiero vermouth (14.9% ABV) and St-Germain elderflower liqueur (20% ABV). Grey Goose makes standard flavored vodkas, and now it expands those offerings with a spinoff line called Essences, part of the new craze in vodka that sees brands relying on real fruit and natural ingredients — and no added sugar in the case of Essences — to create unusual flavor combinations that at least give the appearance of being healthy-ish. According to Grey Goose, it’s the brand’s “most expansive innovation to date … made with all-natural ingredients and meticulously developed with the highest-quality craftsmanship and attention to detail that have become synonymous with Grey Goose.” The Strawberry 23 To make the perfect spritz use 1.5 parts GREY GOOSE® Essences to 4.5 parts soda water, then garnish with fruit and herbs.The new Grey Goose Essences line comprises three expressions: Strawberry and Lemongrass, White Peach and Rosemary, and Watermelon and Basil. Grey Goose Essences has been a labour of love for both me and the brand,” said Grey Goose cellar master François Thibault. “The freshest ingredients were meticulously searched for and a unique distillation process is used for each fruit and each botanical to ensure we captured the purest flavour in every bottle.”

Bacardi-owned Grey Goose vodka has released a 30% ABV range infused with fruit and botanicals to attract ‘mindful’ drinkers. The Grey Goose Essences range is bottled at 30% ABV

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The move is not the first time Bacardi has delved into low-alcohol ‘spirits’. In August 2020, Bacardi unveiled its lower-ABV Plume and Petal range. However, the launch received criticism over its use of gendered marketing.