Monster adds Monster Juiced Aussie Lemonade to its Juiced range and Monster Ultra Rosa is now available nationwide We know there’s big demand in the market for new and exciting flavours, including in the low calorie energy segment. We’re confident that our latest launches, supported by impactful marketing campaigns that the Monster brand is known for, will appeal to new and existing energy drinkers and will drive sustained growth throughout this year.” Coca-Cola European Partners (CCEP) is expanding its Monster range with three new additions – Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch. It follows on from two new launches in 2022,Monster Ultra Watermelon and pineapple-flavouredMonster Ultra Gold. In fact,Monster Innovation delivered 18% of Total Energy Category Value growth in 2022 (ibid).

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Zero sugar is a key driver of growth in energy, with Monster’s zero sugar Ultra the no.1 zero sugar energy brand in GB [6].Available from January, the light and refreshing tropical variant from the number one zero-sugar energy range in GB [7], will help retailers tap into consumer demand for zero calorie options. Simon Harrison, Vice President, Commercial Development at Coca-Cola European Partners GB, said: “72% of energy sector growth over the last year has come from new products [4]. Much of this is thanks to the huge success of Monster’s new variants which contributed to over half of this [5].” Carbonated Energy Drink with 10% Fruit Juice from Fruit Juice Concentrate, Taurine, Ginseng, Caffeine, L-Carnitine and B Vitamins with Sugars and Sweeteners. A Killer Combo of tropical juices souped up with a full load of our original Monster Energy blend. Monster is… A Life Style in A Can. Carbonated Fruit energy drink with Taurine, L-Carnitine, Caffeine, Ginseng and B Vitamins with Sugars and Sweetener.

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Available from January, the ginger brew joins some of Monster’s most popular core variants including Monster Green, the biggest SKU in the Monster line-up [6]. Carbonated Energy Drink with 2% Lemon Juice from Lemon Juice Concentrate, Taurine, Caffeine, L-Carnitine and B Vitamins with Sugars and Sweetener. Monster Ultra Fiesta blends a juicy mango flavour with the renowned Monster energy blend, giving consumers a delicious energy boost with no calories and no sugar. Inspired by the land down under with over 10,000 beaches, the Great Barrier Reef, and home to some of the most exotic citrus on earth we created Monster Aussie Style Lemonade.

Coca-Cola Europacific Partners (CCEP) has unveiled Monster Juiced Aussie Lemonade and Monster Ultra Rosa, alongside the return of its exciting snowsport-themed consumer promotion for the Monster Ultra range. To support the Monster Ultra range and tap into energy drinkers’ thirst for thrills, Monster is also offering Ultra fans the chance to win an immersive money-can’t-buy snowsport experience with the return of its successful promotion. Now available nationwide, Monster Ultra Rosa combines a crisp red berry blend flavour with a complex floral finish, giving consumers a light, delicious, refreshing energy boost with no calories and no sugar. High caffeine content. Not recommended for children, pregnant or breastfeeding women or people sensitive to caffeine (30mg/100ml). Consume responsibly. Monster Juiced Aussie Lemonade has already been popular in the US and Monster Ultra Rosa delivered the second highest right of sale within the Ultra range in quarter four of last year whilst only in limited distribution [ibid]. We’re confident the new nationwide arrivals will drivesustained growth for the Monster brand, bringing even more excitement to the energy fixture.”

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High caffeine content.Not recommended for children, pregnant or breastfeeding women or people sensitive to caffeine (32mg / 100ml). Consume responsibly. Monster has led the diversification of the energy sector in recent years, with innovation covering a variety of flavours, juice blends and functional benefits, that have helped to make energy drinks a mainstream choice for shoppers.Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch will help retailers tap into growing demand for flavour innovation in the energy sector Coca-Cola European Partners has expanded its Monster Energy portfolio with new additions to its Core, Ultra and Juiced ranges Retailers who want to drive excitement in-store with high-impact snowsport-themed POS materials, should visit and request kits from My.CCEP.co from 6 th February. High caffeine content. Not recommended for children, pregnant or breastfeeding women or people sensitive to caffeine (32mg / 100ml). Consume responsibly.