Good book that follows some key themes from the "The Toys That Made Us" television series episode on LEGO. Very lively and in-depth case studies with good anecdotes that help you put a name to the stories and specific LEGO innovation periods! Our training is neurodiversity affirming, and includes content created by our neurodivergent colleagues and consultants. Because of the organizational scheme, there's some jumping around in the chronology, and some simplification of the narrative. But the final chapter provides a nice tying together of each of the discussed projects into a nice holistic view.

Reading this book was like playing business school buzzword bingo. While it is possible that Lego was one of the most buzzword compliant companies of all times with Blue-Ocean Strategy, Clayton Christensen, Open Innovation, Innovation Matrix all making appearances. But given the short shrift the author spends in describing how these strategies were used in the company it’s impossible to tell.Learning through play and how this can support social and emotional development, co-created with LEGO Foundation playful facilitation experts The opportunity for experiential learning- actually trying out some of the activities really helped to consolidate the learning for me” Collaborating with entertainment, art and design, music, fashion, sports and gaming partners to create playful spaces and experiences for communities around the world, Putting a survival plan ahead of a growth plan was challenging given that people were clamoring for the strategy - a road map for reviving profits and returning LEGO to the top of the toy industry. ... Right now, our mission is just to survive."

I’ve used LEGO building to transform all the crazy ideas I have into reality for many years – there’s always new building techniques to try that spark my imagination for new builds. And most importantly, LEGO building connects me to a community of amazing creative people around the world,” said Chinna, aged 28 from Virginia, USA.anniversary-themed building activities for visitors and display areas for creations to be showcased,

Then it talks about the 7 truths of innovations that Lego used to move the company forward. But here it also talks about how pursuing these truths led Lego to the brink of bankruptcy. Good to hear a company talking about its failures and how it used those failures to turn around. This book is about the history of Lego and how they first became famous and successful, but it mostly is about the business decisions that lead to their near-collapse, and what the company did to turn itself around. This means this book has a lot of interesting parts about the company itself and the philosophy that drives it. It also has some long and astute observations about business decisions that are analyzed in how they can affect a company, and how they actually worked out for the company in question. I just wanted to say how much I liked the training. The layout and interactivity of it was great, it was professional and well designed, and it was very interesting.”In the end the company arrived at a point where many sets cost more to manufacture than they retailed for, while management was unaware of any issues, not talking to each other.