The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. However, food products are constantly being improved so their ingredients and the other information we publish here, including details of their nutritional content and allergy advice, is liable to change. The recipe for the cereal remained unchanged until the introduction of a new flavor: Chocolate Lucky Charms, in 2005.

People try to connect the dots between something that’s happening and something that’s known, but the connection may not necessarily be accurate,” he said in a phone interview. The first boxes of Lucky Charms cereal contained marshmallows in the shapes of pink hearts, yellow moons, orange stars, and green clovers. The FDA and General Mills, maker of the cereal, say in statements that they are investigating the case. In 2008, yellow and orange hourglass marshmallows were introduced with the marketing tagline of, "The Hourglass Charm has the power to Stop Time * Speed Up Time * Reverse Time". That’s not at all to suggest that people are making up their symptoms or trying to “game the system” – just that it’s very challenging to ascertain the source.When liquid is added to the cereal, the sugar in the marshmallow dissolves and the shape of a skeleton key appears "as if by magic". And last year, a Los Angeles comedian made waves online when he claimed to have discovered shrimp tails in his Cinnamon Toast Crunch, leading to a very public exchange with General Mills. Lucky’s father was a wise man who saw that it was his destiny to bring magic from his planet to the actual world. Each six-ounce bag will contain hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons, and unicorns. com, which lets consumers warn others when they believe a product has sickened them, paints an even more alarming picture, citing 4,500 reports of illness.

Recent changes to the marshmallows include the star shape taking on a "star" design, the orange five-pointed star being complemented by a white "trail". This "new" marshmallow type has been used in other hot and cold cereals, but with mixed success (from characters "hidden" inside a bigger marshmallow to letters appearing). It was described by General Mills as "a sprinkling of multicolored sugar on a white rainbow marbit". Piggy banks and plastic watches were introduced as cereal box send-away prizes as a marketing tactic to increase sales.rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods.