The commercial for the fragrance found controversy in the United Kingdom with UK's Advertising Standards Authority. [22] It was banned from the country's daytime TV rotation due to its "sexy imagery" and was only shown after 7:30 in the afternoon. [22] The U.K.'s Advertising Standards Authority commented on the ban decision, stating "We considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children." [22] Coty, Inc., the world's largest fragrance company, replied to the ban, stating that they do not think there is anything too explicit about the TV spot. [22] Coty continued that the commercial was "intended to reflect the singer Beyoncé's personal 'sexy chic' style," and while Beyoncé's cleavage is exposed at certain parts of the commercial, Coty stated that it is not "overtly graphic or explicitly sexual and at no point was Beyoncé naked." [22] Brad Wete of Entertainment Weekly defended Beyoncé, saying that "[the advertisement] is sexy. It's suggestive and sultry. But it's certainly not X-rated." [18] Beyoncé's mother and collaborator Tina Knowles called the commercial's ban "very good", as people purposely went to watch the video which further increased sales. [23] Reception [ edit ] A model holding a bottle of Heat during its release in Brazil

Some drugs may have Authority Required (Streamlined) status which does not require an explicit approval from Medicare, instead the doctor can use the Authority code found in the published Schedule for a given drug/indication. In August 2010, it was revealed that Beyoncé would be re-releasing her first fragrance as an "ultimate elixir", emphasizing elements intended to embody her private side. [39] The scent was released in September 2010. [38] As its theme, the perfume offers a more intense and sensual version of the original Heat scent. Upon revealing the inspiration of Heat Ultimate Elixir, Beyoncé stated that the reason which motivated her to update the original scent was the idea of her mother's scent when she was a child: a b Siegel, Holly (2010-02-04). "Vain Glorious | Beyoncé's Sweet Smell of Success". Tmagazine. The New York Times. The New York Times Company . Retrieved 2011-09-10.a b Wete, Brad (2010-11-17). "Beyoncé's Heat ad too steamy for UK daytime TV". Entertainment Weekly. Time Inc . Retrieved 2013-05-26. Kellman, Andy. "Above and Beyoncé: Video Collection & Dance Mixes – Beyoncé". Allmusic. Rovi Corporation . Retrieved 2011-03-26. a b c Atkinson, Nathalie (2011-02-11). "Sniff Test: Beyoncé Heat Ultimate Elixir | Ampersand". National Post. Postmedia Network. Archived from the original on 2013-01-29 . Retrieved 2011-09-07. a b Odell, Amy (2010-03-17). "Macy's Sold 72,000 Bottles of Beyoncé's Heat in One Hour – The Cut". New York. New York Media, LLC . Retrieved 2011-09-10.

Free sample of Beyoncé's Fragrance Heat Rush – Win Beyonce Perfume". Seventeen. Hearst Corporation. 2011-01-11 . Retrieved 2011-09-10. The Strive Group Captures Seven Prestigious "Design of the Times" ". Bloomberg. 2010-10-25 . Retrieved 2013-05-25. Ramos, Dorkys (2014-06-19). "Beyoncé Releases New Fragrance Wild Orchid". BET. BET Networks . Retrieved 2014-09-03. NCA 2011" (in Norwegian). The Norwegian Cosmetics Association (NCA). 2011. Archived from the original on 2013-11-11 . Retrieved 2013-03-26. Beyoncé Catches 'Heat' in Fragrance Ads". Rap-Up. Devin Lazerine. 2009-12-29 . Retrieved 2010-08-12.

Directions

a b c d e Vena, Jocelyn (2010-11-18). "Beyonce's Banned Perfume Ad Defended By Company". MTV News. MTV Networks . Retrieved 2010-03-26. a b c Odell, Amy (2010-02-24). "Cubicle-Testing Beyoncé's Heat – The Cut". New York. New York Media, LLC . Retrieved 2011-09-10.

Conception [ edit ] Development [ edit ] Knowles performing during the I Am... World Tour, 2009. She said that the main inspiration for the title of Heat came from the live performances of her tours which utilized pyrotechnics. [1] Jessen, Monique; M. Silverman, Stephen (2004-06-22). "Beyoncé Launches New True Star Fragrance". People. Time Inc . Retrieved 2013-10-19.a b c d e f g h i j "Beyonce Discusses Launch of 'Heat' Fragrance – Beauty Industry and Products News". Women's Wear Daily. Fairchild Fashion Group. 2009-12-18 . Retrieved 2010-08-12. Nava praised Beyoncé's acting in the commercial, stating: "She's so scorchingly hot that even when she touches the floor with her dangerous high-heels, she kind of sets her world on fire." [9] In an interview with Women's Wear Daily, Beyoncé described the sexual tone of the video stating: "'It's called Heat, so we wanted the ads to be really steamy and dewy. My sexiest moments are when I'm just getting out of the tub or the shower and I'm clean, so I wanted to incorporate that in the ads. The dress was this liquid-y satin. The song Fever I did years ago and always loved it. [For the commercial] I got to sing it a bit more whispery, more natural." [1] "Fever" was re-recorded by Beyoncé on two different occasions. Knowles first recorded her version of "Fever" on September 9, 2003 for her film The Fighting Temptations. [19] Before the release of Heat, she recorded "Fever" again for the fragrance's television commercial. After the launch of Heat, the latter version of the song was officially released as a promotional single to the US iTunes Store through Columbia Records on February 8, 2010, to promote the fragrance. [20] It was made available digitally in the United Kingdom the following day. [21] Weekly beauty agenda: who is the fairest of them all? – Fashion, Life & Style". The Independent. Independent Print Limited. 2010-08-20. Archived from the original on 2022-05-09 . Retrieved 2011-09-12. Music – Fever – Single by Beyoncé". iTunes Store (US). Apple Inc. 2010-02-08 . Retrieved 2010-08-12. a b Naughton, Julie (2013-08-09). "Beyoncé Wraps Tour With Scent Success". Women's Wear Daily. Fairchild Fashion Media . Retrieved 2013-10-09. (subscription required)

a b c Wilson, Julee (2012-07-18). "Beyonce's Midnight Heat Fragrance Ad Plays It Safe (PHOTO)". The Huffington Post . Retrieved 2013-05-25. Beyonce Midnight Heat fragrance - Fashion and beauty Gift Guide 2012". Digital Spy. Hachette Filipacchi Médias. 2012. Archived from the original on 2013-09-21 . Retrieved 2013-05-26. Producers – Knowles, Chink Santana, Achillies Sparta, Peter Krakczar, Catalyst, Frank DeMaria, Anthony Saputo, Peace Bisquit

SAFETY NET PRICE

Simpson, Oli (2010-12-18). "Beyoncé 'readies debut perfume line' ". Digital Spy. Hachette Filipacchi Médias . Retrieved 2013-05-26.