At TRESemmé we believe that style is an important part of who you are and that your personal style can enable you to achieve whatever it is you set out to do. TRESemmé’s expertise in professional-quality hair care and styling products means that anyone can achieve salon results at home and own their personal style.

The fragrance ingredients we use in our products are completely safe and meet all the requirements of the IFRA (International Fragrance Association) Standards. They’re the ‘Fragrance Safety Guardians’, and at TRESemmé we always carefully follow their recommendations. SILICONES Why do we use them? Clayis a type of fine-grained natural soil material containingclayminerals. It is used within some of our hair care products to help eliminate toxins and remove product build-up. Our Purify & Hydrate system, enriched with Hyaluronic Acid & White Clay for example, is designed to deeply cleanse greasy hair and roots, leaving your hair beautifully cleansed and soft to touch. Vitamins are organic compounds found in certain foods. They are essential nutrients which help your hair remain healthy and can help with hair growth. Bear in mind your hair type – or the style you want to achieve – when shopping for shampoo and opt for a product that targets those needs.Each and every ingredient we use in our TRESemmé products is carefully screened and tested by our scientists as well as being rigorously assessed against the latest scientific research and regulations. We are also proud that our entire product portfolio globally is approved by PETA (People for the Ethical Treatment of Animals), so you can own your personal style whilst knowing that TRESemmé does not test on animals. Every choice we make is informed by our brand values and the latest trends – from the stylists and partners we work with, right down to the high-quality ingredients we select for our products. If you prefer to use a hair product free from silicones, we recommend using ourBotanique Hemp Hydration & Coconut Nourish ranges. SODIUM LAURYL SULPHATE AND SODIUM LAURYL ETHER SULPHATE (SLS & SLES) Why do we use them? We use alcohol in a number of our hairspray products. Alcohol is needed to help provide the perfect hold for your hair style without compromising on its natural movement.

The fragrance ingredients we use in our products are completely safe and meet all the requirements of the IFRA (International Fragrance Association) Standards. They’re the ‘Fragrance Safety Guardians’, and at TRESemmé we always carefully follow their recommendations. Infused with coconut oil and aloe vera – known to be nourishing – our professional-quality formula simultaneously cleanses and quenches hair each time you lather up Recyclable Sodium Lauryl Sulphate and Sodium Lauryl Ether Sulphate (SLS and SLES), are important cleansing ingredients, often simply referred to as sulphates. These ingredients are key to giving you that everyday fresh feeling by helping to create a nice lather that effectively removes dirt from your hair. What do the experts say? Safety comes first at TRESemmé. We are industry leaders in providing you with professional-quality hair products. Our unique formulas are the result of years of scientific research, with every ingredient having been carefully selected to ensure your hair receives the best possible care. It’s our commitment to using the most effective and high-quality ingredients that enables us to be the trendsetting, professional-quality brand that we are today. Natural seekers can be faced with a trade off: natural ingredients at the expense of quality results. TRESemmé, the UK most popular hair care brand, has blended professional formulas with natural coconut oil, including a blend of coconut milk and aloe vera, to create a range that nourishes and replenishes hair. TRESemmé Botanique delivers professional quality results without the addition of traditional conditioning ingredients, keeping hair beautiful and healthy looking every day. The TRESemmé Botanique collection brings you the power of nature and professional expertise to your fingertips. The range includes a shampoo and conditioner for gentle cleansing and lightweight nourishment, as well as an innovative silicone-free hydrating mist, which weightlessly detangles and conditions. Get nourished, healthy looking hair with natural shine. Be inspired, be beautiful. Benefit

There are of course many vitamins, all of which deliver different benefits for your hair. For example, our Moisture Rich Shampoo and Conditioner, which is formulated with Vitamin E and Biotin, helps to restore softness and is formulated to deliver hydration right where your hair needs it most. Smoother, shinier, stronger-looking hair starts in the shower – with a great shampoo. Whether you want to add volume, control frizz, define those curls or simply keep your strands clean, TRESemmé professional-quality formulas are designed to offer easy cleansing solutions. If you prefer to use a hair product free from sulphates, we recommend using we recommend using ourBotanique Hemp Hydration & Coconut Nourish ranges. ALCOHOL Why do we use it?

A final word on application (because yes, there is a right way to wash your hair): gently massage an amount the size of a 50p coin into your scalp and roots to remove residue and dirt, lightly squeeze the lather through the lengths and ends, then rinse. Sodium Lauryl Sulphate and Sodium Lauryl Ether Sulphate (SLS and SLES), are important cleansing ingredients, often simply referred to as sulphates. These ingredients are key to giving you that everyday fresh feeling by helping to create a nice lather that effectively removes dirt from your hair. We know many of you want to learn more about the ingredients we use. It’s only natural to care about what you put on your hair and we want to help you make the right choices. Our team of scientists are always innovating and improving our formulations to bring you the best products for you and your hair. With a combined total of 4,000 years of experience in hair care, our experts are at the forefront of science and safety. Various health authorities around the world and our safety scientists agree that silicones are safe to use. So, the next time someone asks you, "are silicones bad for your hair?" you can safely say no.