Step 2. Start a line at the inner corner of the upper eyelid and draw along the lash line to the outer corner. Josie Maran, Miranda Kerr, Sarah Michelle Gellar, Melina Kanakaredes, Zhang Ziyi, Siti Nurhaliza, Fasha Sandha, Sheetal Mallar, Julia Stegner, Jessica White and Kristin Davis have endorsed Maybelline products. The current faces of Maybelline are Adriana Lima, Christy Turlington, Charlotte Kemp Muhl, Emily DiDonato, Beatriz Shantal, Jourdan Dunn, Josephine Skriver, Gigi Hadid, ITZY, [7] Liza Soberano and Urassaya Sperbund.

In January 2019, Maybelline collaborated with the German fashion brand Puma for its limited edition collection that was marketed as Maybelline X Puma. [15] It was claimed as the multi-tasking athleisure-inspired collection and consisted of five products. Adriana Lima was chosen as the ambassador for the collaboration. [16] [17] [18] Eyestudio® Master Kajal® waterproof kohl eyeliner. Create dramatic, smoldering lines thanks to this pigment-enriched formula. This eyeliner is also suitable for inner eyelid use.Sciarretto, Amy. "Maybelline Just Made A Makeup Line With Puma That Will Keep Up With Your Grind". Bustle . Retrieved 2019-04-02. Smoothly apply along the lashline in short strokes. Move from the inner corner of the eye to the outer one. There’s a whole new way to smolder with our cone-tip kohl eyeliner. This pigment-enriched formula features precious oils for a creamy glide, which delivers easy definition all the way around the eye. The staying power of this kajal was around 4 hours on my eyes. However it started smudging and creasing after a couple of hours itself on my waterline. If you rub your eyes, this smudges badly.

Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use", and Ultra Lash, the first mass-market automatic, in the 1960s. [5] Maybelline New York - L'Oréal Group - Consumer Products Division". www.loreal.com . Retrieved 2023-01-28. Maybelline's "Maybe She's Born With It" strapline 'most recognisable' ". Marketing Week. 2013-09-16 . Retrieved 2021-06-29. L'Oreal Profile - NYJobSource.com". nyjobsource.com. Archived from the original on 2019-04-07 . Retrieved 2007-12-20. Modern woman juggles between home and work and in this process she completely forgets to look her best. But worry no more ladies, Maybelline’s Colossal Kajal has arrived right in time to give your eyes that perfect smudge free look. Look your best while nourishing your eyes with the goodness of vitamin E.L'Oréal Appoints Amy Whang President of Maybelline New York, Garnier and Essie for the US". loreal.com . Retrieved 2023-07-31.