Like with any new mascara, swirl the brush around inside the tube before use to make sure it’s nice + saturated with the mascara formula. PERFECT GIFT FOR MAKEUP LOVERS: Give a makeup lover, or yourself, our most beloved makeup, made with love, not animals

The reason for Von D's departure, according to the release, is that she's devoting more time to other creative endeavors such as her music and recently minted vegan shoe brand, Von D Shoes. "This past year has been one of great change for me," Von D said in a statement. "As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long-awaited album in the spring, followed by an international tour. As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity." Make-up and skincare services, BrowBar benefit, gifting and personalisation workshop, Sephora offers you a whole range of services to come and discover in store

Representatives for KVD Beauty did not immediately respond to Insider's request for comment. Kat Von D's former makeup brand has a new name: KVD Beauty Born in an iconic tattoo studio, rooted in a dream of unrestrained beauty with a nonconformist and fearless spirit, we started a revolution with tattoo-inspired makeup and limitless creativity. We continue this legacy. We are KVD: Tattoo-Inspired Vegan Beauty. KVD Beauty creates high-pigment, high-performance make-up inspired by tattoo artistry, like our No.1 award-winning Tattoo Liner.* With long-wear, ink-like pigment and needle-sharp precision, it’s the uncontested holy grail of liquid eyeliner. But we stand for more than just performance: our make-up is 100% vegan and cruelty-free, and we care about the planet. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.

Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.Formulated with a vegan blend of olive and sunflower oils (instead of beeswax which is commonly used in mascara), Go Big or Go Home has everything you want in your volumizing mascara...the only fluff is in our brush! PERFECT BEAUTY TOOLS FOR EVERYONE: Each makeup tool delivers easy application and ultimate precision. They make a perfect tool for everyone, from beginners to pros Frankly, me without mascara is like a turtle without its shell: alarming to behold and extremely vulnerable to the elements. I just don't feel like myself without it and would sleep, swim, and live in the stuff permanently if eye docs didn't also say that the accumulation of mascara could lead to an erosion through my conjunctival surface. (The dilemma — tell me about it.)

SWIRL BEFORE YOU SWIPE: Like with any new mascara, swirl the brush around inside the tube prior to application to make sure it’s nice and saturated with the mascara formulaKat Von D's former makeup brand is rebranding for a second time in two years, now called KVD Beauty. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Kat Von D's former makeup line is rebranding for the second time in two years — and the celebrity tattoo artist doesn't seem to be a fan of the change.

Inspired by tattoo artistry, KVD Beauty boasts an unbeatable selection of vegan, high-performance makeup. From the full-coverage Good Apple Foundation Balm to the best-selling Tattoo Liner eyeliner, KVD excels in inspiring professional makeup artists, non-conformists and fearless rebels alike. Certified 100% vegan, you can rest assured their products won’t contain any animal derived ingredients. What’s more, KVD Beauty is PETA-recognised cruelty-free too. Shop the pigment-rich, long-wearing range below. After running the brand for 11 years, Von D said on January 16, 2020, that she could no longer raise her child and manage her multiple business ventures "at the maximum capacity."Get a perfect application with the custom-designed Fluff Brush: Its wavy fiber bristles catch and coat each lash for fluffy full coverage. She later said during an appearance on the "Second Life" podcast in January 2020 that her decision was influenced by the beauty industry becoming "a culture thing" filled with influencerswho tell you what to buy and how to look to "be cool."