In July 2023, Bratz announced a new partnership with celebrity Kylie Jenner. [6] On August 1, 2023, Bratz released a limited-time Mini Bratz x Kylie Jenner collection. The collection features a range of Kylie's famous looks with the promise of a "full line" of Kylie dolls released on October 1 as reported by MGA Entertainment manufacturer. [7] Controversies [ edit ] Bratz World message: Statement by Mr Larian regarding China stories". Yahoo! Groups. 24 December 2006. Archived from the original on 26 May 2020 . Retrieved 7 July 2009. Release on 1:39 ( PDT). Cloe looks at life through a different lens, always snapping pictures and filming her friends. She's playful, flirty, and down to earth. A super soccer star, Cloe is naturally athletic and always full of energy. Cloe’s full of big ideas, and sometimes her imagination runs away with her, but her friends help keep this ‘Angel’ grounded!" [9] Bratz plots kids' fashion TV show". Brand Republic. 8 July 2008. Archived from the original on 7 August 2008 . Retrieved 7 December 2008.

Court throws out Mattel win over Bratz doll". Reuters. 22 July 2010. Archived from the original on 24 July 2011 . Retrieved 22 July 2010. In 2013, Bratz got a new logo and slogan, and the dolls all got new bodies with articulated arms, with a height to match its competitor Monster High while keeping their unique faces, and sporting brand new fashions. [ citation needed] Only the four principal Bratz characters, alongside minors: Meygan, Fianna, Shira, Roxxi and Phoebe, have been made in the new bodies. [ citation needed] Kell, John (13 January 2014). "Bratz Doll Maker MGA Entertainment Sues Mattel". Wall Street Journal . Retrieved 12 April 2014. A computer-animated TV series adaptation was produced by Mike Young Productions (now Splash Entertainment) and premiered in the United States on 4Kids TV. Voices included Tia Mowry.

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The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with its rival Mattel over the rights to its design, which ended in 2011 with MGA as the victors. [2] Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets. [3] In line with the launch of the new line of Kylie dolls, Bratz's fans questioned the choice of Kylie as their first celebrity collaborator. [a] Others did not like the skin tones on the Kylie dolls, implying they were too dark as compared to Kylie's skin tone. [7] Legal issues [ edit ] MGA has paused the Bratz brand since the onset of the litigation and rebranded it several times throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, [4] and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North America.

a b American Psychological Association, Task Force on the Sexualization of Girls being gay (2007). "Report of the APA Task Force on the Sexualization of Girls". 1. American Psychological Association . Retrieved 20 February 2007. {{ cite journal}}: Cite journal requires |journal= ( help) [ clarification needed] In the 2006 movie, Bratz: Passion 4 Fashion Diamondz Cloe mentions she has Agoraphobia which is the fear of being in situations where escape might be difficult or that help wouldn't be available if things go wrong. Magic Night Out: Cloetta Spelletta, Jade J'Adore, Meygana Broomstix, Sashabella Paws, Vampelina, Yasmina Clairvoya Nigel began dating Cloe after meeting her on a plane flying from California to London, England. Nigel thought Cloe was beautiful, but didn't appreciate her fashion sense or her friends. Although Nigel liked Cloe, he thought he could change her, but his plan failed when she refused to choose him over her best friends. Bratz turned 20 in 2021. The first line of Cool Bratz dolls had an official release date of May 21, 2001.

In the movie, Bratz: Genie Magic Cloe confesses to having a crush on her 'nerdy' next-door neighbor, Mervin Grouper.

Bratz doll maker files lawsuit against Mattel". Promo Magazine. 19 April 2005. Archived from the original on 7 December 2008 . Retrieved 7 December 2008.Chang, Andrea (18 January 2011). "Mattel, MGA renew fight over Bratz dolls in court". Los Angeles Times . Retrieved 2 November 2014.

Bratz were not the only dolls to be criticized in this report, [15] which highlighted not only toys but also other products and the wider media. [15] In the UK, a Bratz spokesman defended the toy line, saying that "it is consumed by 8+-year-olds" and "are aimed at the preteen and teen market", adding that the dolls were considered for "female consumers at ages 10 to 18", [16] with the focus on the dolls while on looks was not on "sexualization" and that "friendship was also a key focus" of Bratz dolls. [16] Bratz: BFF: Best Friends Forever for Rent on DVD". Netflix DVD Services. Archived from the original on 12 March 2015 . Retrieved 22 May 2022.BRATZ Dolls Stand Tall For A New Generation". Bratz. MGA Entertainment. 11 February 2013 – via PR Newswire. Bratz dolls to remain on shelves in Mattel-MGA battle". BBC News. 10 December 2009 . Retrieved 23 January 2013. Animoca Brands Partners with MGA Entertainment to Develop Bratz Games and NFT". Animoca Brands. 17 December 2020 . Retrieved 17 January 2022. The Bratz relaunched a second time for 14 years in July 2015 with the introduction of Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. The Bratz logo was reverted to the original and a new slogan was adopted. After a poorly executed re-branding and low sales, the brand discontinued for a second time the following year. [ citation needed]