Leigh, Rob (20 November 2012). "Meerkat mash up! Watch Aleksandr Orlov and pals perform Coronation Street theme tune in YouTube viral smash hit". mirror . Retrieved 10 July 2023. In April 2023, two new adverts were released. The first was VR, which features Sergei & Carl playing with virtual reality headsets whilst bumping into themselves. The second was Washing Machine, which saw Carl cleaning Aleksandr’s coat in a washing machine. He then takes it out and gives it to Sergei. However, much to Sergei's dismay, the coat had shrunk in the wash. a b "Unveiled: Author who ghostwrote a meerkat's memoir". The Independent. 30 October 2010 . Retrieved 17 May 2023.

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In December 2018, Auto Sergei, an animatronic meerkat, was introduced, to make life "simples" and then was upgraded for credit card use. He featured in adverts where Aleksandr acts like a CEO for a big company, while Sergei takes on a similar appearance to Steve Jobs in some adverts. a b c Soskin, David (1 November 2010). Net Profit: How to Succeed in Digital Business. London: John Wiley & Sons. pp.172–173. ISBN 978-0470660812.For help and information for health, accessibility or financial issues please visit our Customer Support Hub. Soskin, David (1 November 2010). Net Profit: How to Succeed in Digital Business. John Wiley & Sons. ISBN 978-0470660812. Ayana first appeared in a Frozen themed advert in late 2016, and was a young meerkat whom Oleg appeared to have befriended in Africa. She speaks with an English accent. This advert featured the first appearance of Oleg in almost two years. [ citation needed]

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Coronation Street viewers dejected after spotting change to every ad break". www.msn.com . Retrieved 17 May 2021. In February 2022 the company withdrew adverts from being shown during news broadcasts following the start of the Russian invasion of Ukraine stating that it had reviewed its media plan and wanted to avoid the adverts appearing near news on the invasion to ensure that the company was being sensitive to the current situation. [12] However, they still air rarely sometimes on news broadcasts, and they still air regularly outside of news broadcasts. In May 2018, Aleksandr and Sergei performed a rendition of Barbra Streisand's " Don't Rain on My Parade", from the film Funny Girl, to promote the Meerkat Movies campaign. On 26 November 2012, Compare the Market began sponsoring the ITV1's long-running soap opera Coronation Street as part of a three-year deal with producers of the series. [6] Monkey, another popular anthropomorphic animal used in British advertising on products such as PG Tips and ITV Digital since 2001.How Passion created Aleks the billionaire meerkat". Digitalartsonline.co.uk. Archived from the original on 25 June 2009 . Retrieved 1 August 2009. In May 2023, another advert showed Carl making soup for Aleksandr and Sergei as thanks for letting him stay with them. However, Carl had misread the recipe book and had put a pint of chilli powder in the soup instead of just a pinch. Sergei eats the soup and collapses, due to the amount of chilli powder in the soup. The advert ends with a worried Aleksandr watching Sergei being taken away in an ambulance whilst Carl reads his recipe book and realises his mistake.