Biscoito Oreo, batata Lay's e Coca Light: marcas famosas voltam ao Brasil". Economia (in Portuguese) . Retrieved 2021-04-16. Do Us a Flavor” Contest: Lays launched this campaign in 2012, inviting consumers to submit their ideas for new potato chip flavors. The winning flavors were then produced and sold in stores. This campaign not only generated a lot of buzz, but it also gave Lays new flavor ideas to add to their product line. Lays has been successful in creating a strong brand identity in India through its innovative and engaging marketing campaigns. Some of the most memorable campaigns by Lays for the Indian market are: Additionally, Lays has a strong distribution network, which allows its products to reach a wide range of consumers. The company’s products are sold in supermarkets, convenience stores, and other retail outlets around the world, and are also available online. As soon as you hear the AI voice ‘Wel-come’ when the 7-Eleven automatic door opens with its gust of ice-cold air, you know you are in for a treat. And with over 13,000 7-Elevens in Thailand in 2023 (with more to come), now is the time to become familiar with their huge range of crisp flavours – some nice, some not so and some just ‘plain’ odd.

Jebaraj, Priscilla (2019-04-25). "Potato farmers cry foul as PepsiCo sues them". The Hindu. ISSN 0971-751X . Retrieved 2019-04-26. I know that we’re not supposed to take any “serving suggestion” photos seriously, but there is a genuine — and intensely misleading — disconnect between what is pictured on the front of the bag and what is actually hidden inside of it. Standing in the aisle of 99 Ranch, I gazed at those two whole fish braised with chiles and lotus roots, their tops garnished with garlic, green onions, red chiles, and cilantro, and my stomach audibly gurgled in anticipation. When I got home, I was so excited that I could barely manage to open the bag. But there’s no There there. Powdered fish, chiles, a touch of vinegar — that’s about it. A cosmic-level letdown.The brand name is a great play-on words, which means ‘pleasure’ in Mandarin. Dig deeper into Chinese Lays chips Thomas, Jr., Robert McG. (7 December 1982). "HERMAN W. LAY, 73, IS DEAD; SUCCESS TIED TO POTATO CHIPS". New York Times . Retrieved 10 October 2018. If you make it over to China (trust me – it’s amazing!), you won’t be able to survive without a virtual private network or VPN on your phone. Through these campaigns, Lays has been successful in building a strong brand image in India and establishing a strong emotional connection with its audience. The campaigns have also helped Lays to keep up with changing consumer preferences and stay relevant in a highly competitive market. In Mexico, Lay’s potato chips are sold as Sabritas and include brands like Original, Ruffles, Tostitos, Doritos, Cheetos, Pake-Taxo, Japoneses (peanuts), Cheetos Poffets, Rancheritos, Adobados, Frit-os, Churrumais, Caseras, Sabritones, Crujitos and Chicharrón Clásico. United Kingdom, Ireland

PepsiCo ropes in Ranbir Kapoor to endorse Lay's potato chips". The Economic Times . Retrieved 2020-09-03. Lay's: Natural Classic, Brazil BBQ Pork Rib, Cheddar Cheese, Nori Seaweed, Texas Tenderloin Steak, Sour Cream & Onion, Thai Spicy Squid. Lay's Stax (Imported from Thailand): Original, Hot Chili Squid, Sour Cream & Onion, Spicy Lobster, BBQ. [22] The following Lay's (called Sabritas) are available nationally in Mexico: Original, Ruffles, Tostitos, Doritos, Cheetos, Pake-Taxo, Japoneses (peanuts), Cheetos Poffets, Rancheritos, Adobados, Frit-os, Churrumais, Caseras, Sabritones, Crujitos and Chicharrón Clásico. [ citation needed] Lay's production started in Bangladesh]. Samakal (in Bengali). 7 June 2023 . Retrieved 17 September 2023. Passport to Flavor”: This campaign was launched in 2016 and featured new international-inspired flavors. The ads featured people traveling to different parts of the world to try the new flavors, and was designed to appeal to consumers’ sense of adventure.Jebaraj, Priscilla (3 December 2021). "PepsiCo loses rights to special Lays variety potato in India". The Hindu . Retrieved 2021-12-04. Lay's Launches the Global Superhit: Lay's MAXX in India". PR Newswire. May 22, 2015 . Retrieved December 11, 2019. Generally every 7 Eleven store in Thailand has at least one aisle with a huge array of potato chip flavours and for this, we’ve decided to concentrate on Lay’s potato chips in particular. Generally these are the potato chips in Thailand that are most consistently available, have a huge range of flavours and are good quality. The country has some amazingly different flavors including cucumber, yam, lime, taro, and all kinds of seafood such as octopus, crab and crayfish. No One Can Eat Just One”: This was one of the earliest campaigns by Lays in India, launched in the early 2000s. The campaign highlighted the irresistible taste of Lays chips, emphasizing that once you start eating, you can’t stop at just one. The campaign became an instant hit, and the tagline “No One Can Eat Just One” became synonymous with Lays.