A 1947 ad depicts a football player saying, “The Word’s Getting ‘Round – For Action OLYMPIC CHAMPION Is The Supporter.” There is a drawing of the Apex No. 1 (mesh pouch) and the Apex No. 2 (flannel pouch to hold a protective cup). A Bike Web Co. box from the 1930s for the No. 48 Bike Rubber Cushion for Cup shows the traditional colors: a wide band of orange, then yellow, and orange again, with a blue text box and the bicycle wheel logo. An April 1940 Bike ad, “History of Sports, Tennis” shows a tennis player of centuries past. Bike Web Manufacturing Company, Chicago.

Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections—they may also appear in recommendations and other places. This BIKE® vintage-inspired sleeveless crop football jersey perfectly combines sporty and sexy. This mesh jersey... In October 1933 the Bike Web Manufacturing Co. (Chicago and New York) ran an ad headlined “BIKE; made as clean and sanitary as a surgical dressing . . . BIKE – For More Than 60 Years The Coaches’ Favorite Supporter.”A September 1944 ad reads, “For Best Results Buy All-Elastic Supporters ONLY.” Text admits changes due to war time shortages, and asks, “please be patient; we are doing our best for Uncle Sam and for you.” Johnson & Johnson New Jersey. Around 1947 the John B. Flaherty Co. made the “Bub” Duribilknit No. 78 “Freshly Knitted Athletic Supporter” with wide abdominal band and removable pouch attached with 4 metal snaps. An example of this supporter is in the collection of the Metropolitan Museum of Art, Costume Institute, New York. A 1907 catalog from A. M. Holter Hardware Co. listed ads for Morton Supporters, and an Abdominal Guard and Supporter of molded leather, lined with lamb’s wool. This BIKE® vintage-inspired sleeveless crop football jersey perfectly combines sporty and sexy. This mesh jersey brings retro... In 1905 the Bike logo, a bicycle wheel with the words, “The Bike” was trademarked. It had first been used in 1896.

The 1922 and 1927 Hibbard, Spencer, Bartlett & Co. catalogs carried Athletic Supports and Suspensories. A recommendation service that carefully researches each product and consults with experts across many disciplines. In the 60’s when pornography laws were relaxed and overt nudity became legal to publish, physique magazines went out of vogue, and it wasn’t until the resurgence of gym culture in the 80’s and 90’s that bodybuilding and physique magazines regained their popularity. Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections - they may also appear in recommendations and other places. In the 1950s and 1960s concern for physical fitness resulted in the mandatory use of athletic supporters by most boys in school P.E. classes.The 1920s also saw the marketing of the “Selzwel Elastic Athletic Supporter: Made of Finest Elastic Material to Conform to Your Person” by Selzwel Products Co., NY, NY. (AllKink) The 1927 Supplee-Biddle Hardware Company of Philadelphia catalog carried “A Full Line of Elastic Bandages and Supporters.” Wikipedia articles incorporating a citation from the 1911 Encyclopaedia Britannica with Wikisource reference

In 1924 P. Goldsmith Sons Co., Athletic Goods Manufacturers of Cincinnati published their Goldsmith Guaranteed Foot Ball Equipment catalog. It includes a detailed drawing of the No. 257 Athletic Supporter with an “aluminum form fitting guard inserted in a jersey pouch.” The drawing states, “Patented June 27, 1922.”The BIKE® Athletic logo t-shirt. In popular royal blue color with the standout classic BIKE® logo. This t-shirt...

Main article: Protective gear in sports Banana-style cup, down position Traditional cup, up position A 1948 magazine ad depicts a BIKE No. 86 Supporter with a wide waistband. The Bike Web Company, Chicago. A 1949 ad by the O-C Manufacturing Co. depicts a diver saying, “The Word’s Getting ‘Round – For Action OLYMPIC CHAMPION Is The Supporter.”In 1926 James Philip “Foulproof” Taylor of Brooklyn, NY developed an aluminum cup for boxers. He advertised the Taylor Foulproof Cup by inviting men to hit him in the groin while wearing his product. He was invited by the NY State Athletic Commission to demonstrate his device in June of 1930. It became popular, but was imitated by others who reaped the profits. Taylor died around 1970. It stayed this way until AIDS hit. As early as 1983, just a few years after the AIDS crisis was first reported, there had been 3,064 reported cases of AIDS — and 71 percent of them were gay or bisexual men.