The teenager suffered “instantaneous” death from “catastrophic” injuries in the crash on the northbound M53 near junction five at Hooton on the Wirral on Friday, 29 September. Today's launch was also an act of remembrance, with a cascade of nearly 20 thousand poppies made specially for the day unveiled at the naval base. After her death, her family said Jessica loved all sports but “her overriding passion” was for both indoor and outdoor climbing. The TV presenter found the impression hilarious and jokingly insisted: "That sounds nothing like me." The church was full for the ceremony, with a video link provided to the school next door for those who could not fit.

The raven-haired beauty asked the impressionist to put on his finest Piers and he responded, joking in Piers' accent that he has "smug top lip" and loves to "ask the probing question" while pointing in Piers' direction.

Hymns including Abide With Me and Guide Me O Thou Great Redeemer were sung and the poem She Is Gone was read. The 'cascade' of poppies bears the names of Midlands servicemen and women killed in action. Credit: ITV News Central In a nod to Lord Sugar's Apprentice catchphrase, one wrote: "Ooooooo @piersmorgan saying that @Lord_Sugar has had loads of plastic surgery. Piers you are fired!" What's more, just last month the 44-year-old star's dress split open while hosting the show forcing her to leave the studio to have it repaired. During a chat with John Culshaw, Piers pretended the impressionist was his nemesis Lord Sugar and introduced him as the "most disagreeable man in Britain".

Her parents Sean and Sarah and sister Rebecca spoke at the service and tributes were paid by her high school and climbing club. An inquest heard CCTV footage from inside the coach showed Mr Shrimpton slump to his left while driving the coach, which at the same time left the carriageway and went up an embankment before ending up on its side. She says she was "a bit nervous" before the appeal launched "because it is [her] first time on TV."Stephen Shrimpton, 40, who was also killed in the accident, was driving the coach taking pupils to two local schools, West Kirby Grammar School and Calday Grange Grammar School. Jessica was a passenger on the bus which was taking her to school along with around 50 other students when it crashed at around 8am. The inquest hearing was told Mr Shrimpton was pronounced dead at the scene at 8.50am. Credit: Facebook Piers found the whole sketch hilarious and managed to have one last dig at the entrepreneur by pointing at John and joking: "I hope Lord Sugar's watching this from one of his many retirement homes because this is how he used to look 20 years ago before Lord Sugar had all the plastic surgery to remove the bags over the eyes, the heavy Botox I hear he has on The Apprentice.