I Heart has been designed for shoppers that do not know much about wine, but he insists that a thorough wine education is important for everyone in the trade. “I Heart is the start of somebody’s wine journey,” he said. “The consumer who wants to learn about wine has got to start somewhere and they’re not going to start with Mouton-Rothschild or Grand Cru. From here on in, keep the bottle pointed away from yourself and anyone present, especially people's faces – about a 45 degree angle is good. The wine market had a problem in selling to the 95% of consumers who don’t know anything about wine, and I Heart is one of the answers to that,” said Green. “Wine is made by people that know about wine, for people that know about wine, and it’s bought by people that think they know a lot about wine. And actually the consumer at the end is at best an afterthought.

With your other hand, untwirl the cage fastening. Uncover your thumb, lift off the cage and replace your thumb over the cork. I said I really like it, but I need you to get to €1.50 a bottle, and Robin just said, yep, fine, done. So at that point I realised that the negotiation course hadn’t worked.The firm had enjoyed a strong five years, creating many brands for other people, but it had nothing to call its own and it was suddenly plunged into a perilous situation where the management feared for its future. They called every member of staff in for a crisis meeting and asked everyone to come up with concepts for a new brand. Add the prosecco and whisk until combined. Pour the lot into a lined shallow tin and refrigerate for at least 4 hours, preferably overnight. Simple, stylish, and ready to carry on the party, our Prosecco Rosé is sure to be a hit. Get the Boomerang ready and sprinkle in some edible glitter for a ‘Gram worthy moment.

If you can feel the cork pushing to leave the bottle already, get a glass ready. Otherwise, with the bottle gripped in one hand, slowly pull up the cork with the other. It may be quite stiff at first – if so, alternate pulling and twisting motions – but as you go you'll start to feel the pressure from within helping you out. Coated popping candy doesn’t absorb the moisture of the truffles, so the ‘POP’ stays until you bite into them. just roll them in good-quality cocoa powder and the edible gold dust. When I was at Sainsbury’s and Robin came to me and put the I Heart brand to me in its initial concept, with a Pinot Grigio, a Merlot and a White Zinfandel from California, I knew nothing about wine, and that’s probably why I decided it was a good idea,” he said. “I had come straight from the Sainsbury’s graduate scheme and decided I wanted to be a buyer and the next available job in head office happened to be in wine. I replaced Julian Dyer, who went on to be the managing director of Australian Vintage, and I was probably the first junior buyer that was not a wine person. Robin showed me the brand and it made sense.

A bit about me:

Green added: “When I started buying they gave me a test and I thought Rioja was a grape. It doesn’t actually matter if it’s not a grape – it’s a brand. Pinot Grigio is a brand. These are the reasons I Heart Pinot Grigio works so well: Pinot Grigio is a brand and I Heart is a brand and they work together. I Heart Prosecco is two brands coming together. Prosecco is a force that nobody can stop. A group of wine producers and students gathered at the WSET’s London offices this month to learn from the team behind the successful I Heart brand. Line a large baking tray with baking paper. Start by making the truffle ganache. Break the chocolate into squares and place in a large glass bowl. Heat the cream and butter in a saucepan over a low heat, and stir until the butter is melted. Let the cream reach a gentle simmer, then pour over the chocolate, whisking until it’s completely melted.