After the news broke that his appearance on the latest season of Channel 4’s hit military boot camp show was actually filmed before his I’m a Celeb series late last year, millions were collectively rubbing their hands waiting to see what kind of physical and mental toll he was put through. As spring rolls into summer and the good weather continues, many hayfever sufferers will be forced to remain indoors to avoid being affected by a high pollen count. To treat any head pain related to hay fever, drink plenty of fluids. This can help to thin the mucus that builds up in your nasal passages. It also encourages healthy blood circulation, which in turn reduces your risk of developing headaches. Apparently, John Lewis’ analysis found that this ‘super organised’ bunch equates to about 20% of Brits, and on top of that, it’s also “mostly women” who fall into this category. To relieve these symptoms, you should first always drink lots of fluids. This will help keep your throat moist and clear, reducing the itchiness. You can also try drinking honey mixed with warm water to relieve throat irritation. To relieve itchiness in the nose, blow it regularly to clear out your nasal passages.

Tell us how you really feel — to be fair, we have a feeling there are more than a few who agree with you… An itchy nose, throat and mouth are one of the more severe allergic reactions associated with hay fever. It can make all of the other symptoms feel ten times worse and can be hugely discomforting. The itchiness is a result of pollen getting inhaled through to your mouth, throat, and nose. Sneezing is one of the most common hay fever symptoms and is usually the first to appear. It is your body’s way of trying to push out the pollen that enters your system and inflames your nasal passages. For a third of UK homes, one Christmas tree is apparently no longer enough, and it’s likely that two or more trees will be decorated instead.

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John Lewis’ Commercial Director, Kathleen Lewis, says the ongoing cost of living crisis is to account for customers planning ahead, as it’s a way to manage their finances and spread the cost. Another symptom of pollen allergies is an earache. While this isn’t as common as other allergic reactions on this list, it’s still a symptom that can cause discomfort to some. In some cases, it can lead to difficulty hearing as well.

With around 17 million hayfever sufferers in Britain, this time of year can be a nightmare for sufferers as eczema flare-ups occur more frequently, and itchy streaming eyes, nose and throats take hold.

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Dr Subashini M, Director of Science, Health & Wellness and Clinical Lead at Holland & Barrett says: "In the UK, hayfever symptoms are mostly triggered by pollen from trees, grasses, and weeds, as well as environmental moulds. The time of year your symptoms flare up can give you an idea of which type of pollen you’re reacting to."

To relieve hay fever-related earache, try inhaling hot steam to ease the congestion in your ears. You can also try equalising the pressure in your ears by chewing gum, yawning, or holding your nose closed and exhaling gently until your ears pop. Always be careful when you are doing this though as blowing too hard can damage your ears. The former Health Secretary and adviser to ex-Prime Minister Boris Johnson during the nightmare year that was 2020 (remember that) already caused a stir by taking part in I’m a Celebrity… Get Me Out of Here!— for which received a healthy amount of grilling — but that was just the start of his reality career. Early Christmas planning isn’t the only festive tradition John Lewis’ analysis has revealed or predicted either, as the retailer has also suggested that outdoor lights are practically on their way to becoming, if not already, the norm nowadays, and six in 10 are planning to buy some form of decoration for the outside their homes. A fifth of Brits start planning for Christmas and the festive season as soon as November arrives, a new study has suggested. For example: “You’re a man that likes to put it about a bit [referencing his affair with Gina Coladangelo]”, “You’re not a good-looking man, are you? Pubes on your chest, moobs…”; “You sarcastic f***er… Mr f***ing know-it-all” and “Why do you just keep raising your eyebrows at me, k***head?”, to quote just a few.Brits are expected to buy fewer and cheaper items this year too, and researchers also found that many will be putting more thought into the gifts they buy – with homemade presents “one of the biggest trends for 2023″. According to research into the UK’s changing festive habits that retailer John Lewis carries out and publishes the findings of each year, the so-called ’12 days of Christmas’ are now becoming more like 45, as it’s claimed a good chunk of Brits start actively planing and preparing for Christmasfrom this month. In fact, she’s been hailed as somewhat of a hero online, with people remarking everything from, “Thank you, madam, you speak for a nation” and “couldn’t have put it better myself, to comments like: “Give Debs a damehood, what an absolute queen”. Different types of pollen will be more prevalent than others at differing times throughout the summer months. With one more episode of this current series of Celebrity SAS: Who Dares Wins still to come, we dare say there’ll be quite an increase in viewing figures after this viral and unforgettable moment in British TV history. You can catch up on all the previous episodes HERE.