He says: “I would go for a cider that’s been made with eating apples/dessert apples, which is sometimes called an ‘eastern counties-style’ of cider. Often, it’s quite good to do an analogy with wine because we are talking about a fruit fermentation so this one would be a little bit more white wine-esque. For a white wine drinker, this would be an easy substitution for somebody who doesn’t like beer but doesn’t want to have the high alcohol of a wine go to one of these lovely light, clean, crisp, fresh, acid-driven ciders. Something from Kentish Pip or Nightingale, or something like that, would be absolutely fantastic. One gentleman who knows the cider category is The Ciderologist Gabe Cook, who is always armed with a fine moustache and bags of charm.

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Premiumisation remains a driving force with consumers drinking less but better quality. Cider volume is expected to recover in 2022 to near 2019 levels with value growth predicted for both on and off-trade channels.

TASTE & AROMA: Our refreshing medium-dry sparkling cider is characterised by its unmistakable fruity aroma, full-bodied richness and smooth, rounded finish The Westons Cider Report 2022​ gives its predictions on the shape of things to come in 2022 and lists five things to expect. Expect a rise in the use of tech and digitisation – following Covid-restricted drinking, the use of technology and digitalisation of venues has now become the norm and presents an opportunity to re-engage with customers and tell brand ‘stories’, driving on-trade trial and brand loyalty. Sport is seen as a good occasion for cider sales. More people in the UK drink cider while watching sport at a pub than other types of alcohol and the same goes for a date night while a get-together with friends or family is rated as the biggest occasion to drink cider and is identical to doing so while enjoying other alcoholic drinks.

Heineken launches ‘sustainable’ cider brand Inch’s Heineken launches ‘sustainable’ cider brand Inch’s

The UK Chief Medical Officers (CMO) low risk drinking guidelines advise you not to drink more than 14 units a week, spread over three or more days, with several drink-free days - and no bingeing. He explains: “What I would really like to see is people being given the opportunity to have trials with cider and for them to explore the full opportunity. I would invite pubs to host cider festivals, whereby pubs can undertake a little bit of trial with their consumers with a range of these ciders to see which ones they enjoy. Cook says cider has a completely unique flavour profile compared to beers and wines, and it offers a drinking opportunity for a variety of occasions. Yes, it can be the summer thirst-quencher but can also be that really refreshing drink, something to you have with a meal, something that you can ‘pop’ when celebrating, one to sit and savour, as examples. After 1996 this law was reviewed. White Lightning was then sold at either 7.5% or 8.4%, the 8.4% now being slightly stronger, but having a higher price owing to the greater duty paid. [1] Thatchers Blood Orange Infused Cider. 4% abv. Tapping into one of the biggest flavour trends in food and drink this year, Thatchers Blood Orange, is our brand new citrus infused flavour.Cider over-indexes during outdoor drinking and sport watching occasions,” explains Darryl Hinksman, Head of Business Development at Westons Cider. A pint of cider with 4.5% ABV can contain 210 calories - that’s roughly the same amount of calories as a ring donut. Cider (and perry) sold in the UK can have an alcoholic strength ranging from 1.2% ABV (alcohol by volume) to 8.5% ABV. 2 Just over half of cider sold in shops and supermarkets is 5% ABV or higher. Strong ciders of more than 6% ABV account for About one in seven cider sales are strong ciders of more than 6% ABV. 3 The Ciderologist Cook summarises: “Pubs are missing out on an opportunity to capture a new type of drinker and a new experience that craft cider can provide. It can provide some of the experience of beer in terms of how it’s drunk but can also capture some of the flavour characters of wine. Cider is the ultimate thirst quencher on a warm summer’s day but it can also be so much more than that. There are so many different types and styles and flavours that can appeal to a whole range of different drinkers and this new wave of craft ciders means there’s a cider for everyone.” In the same way, wine matches well with food, cider can do the same thing. Cook explains that because cider possesses characters found in wines such as acid, tannins, fruitiness and sweetness, food pairing is a great way to present cider.

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Trends matter according to Molson Coors’ Mark Bentley. He says: “There is a real opportunity for outlets to drive more cider sales over the summer months. The key for suppliers and operators alike is to stay close to the latest consumer trends and deliver innovations that consumers are going to love.”

Bentley also says the full-bodied Aspall Imperial Cyder is a perfect foil to rich dishes like lamb, pheasant and casseroles, as well as strong cheeses including Brie, Blue Stilton and Stinking Bishop and Aspall Organic’s earthy, rustic qualities make it an ideal accompaniment to Moroccan and Asian foods.

Cider | DrinkCoach — DrinkCoach Units and Calories in Cider | DrinkCoach — DrinkCoach

The drink (4.5% abv) is touted as being made from 100% British apples from within 40 miles of the supplier’s Herefordshire mill, with all the waste from the apples being converted into green energy. In his role as an independent advocate for cider, he writes, talks, teaches, tastes and trains. He explains: “So often there isn't enough nuance or understanding about the amazing breadth of opportunities and types and styles that exist for cider. It’s often pigeonholed as being a single thing, or it’s a sweet thing or just a summer thing but it can be all of those things and so much more.” Choosing the right ciders will be key for many operators where cider sales increase over the summer, says Thatchers Cider on-trade sales director Rob Sandall, who adds operators need to have a range that will appeal to their core customers. We’re predicting that 2022 will be the year of apple cider – and on-trade retailers should make sure premium and crafted apple propositions are given prominence on the bar to make the most of these thriving sub-categories.” According to the recently released Westons Cider Report 2022​, which has been compiled largely in conjunction with data experts CGA, Kantar Worldpanel and IRi, apple variants are leading the way for on-trade cider sales as they regain ground lost throughout the pandemic and move towards pre-pandemic levels.After discussions with cider producer Crafty Nectar, the businesses made Crafty Nectar 0.5 – a Somerset cider using West Country apples that it claims is a medium-sweet, zingy cider that it believes is the first alcohol-free cider to be available to the on-trade on draught and it could fill a space in a pub operator’s fridge through its 330ml and 500ml bottles. This summer, Kopparberg unveils its first ever limited-edition label, with a disruptive design across Strawberry & Lime, Mixed Fruit and Pear. As these limited-edition designs hit the market, expect customer demand for the brand to increase, bringing additional excitement and engagement to the fruit cider category.