As a result, the brand trialed numerous incarnations of its new product, testing various plant bases. It reports that a blend of cashews and pea protein proved to be the winning formula with a 97 percent approval rating from a tasting panel. a b van Belleghem, S. (2011). De conversation manager (in Dutch). Terra - Lannoo, Uitgeverij. pp.pt167-168. ISBN 978-90-209-9686-9. Gabriella Sudall, Marketing Manager NPD (Chocomel) at FrieslandCampina UK, said: “Delivering a plant-based product to the market is a big step forward in Chocomel’s development within the UK. Dairy remains a key pillar of our FrieslandCampina product offering, but we want to make sure that we meet – and exceed – the desire of many consumers who enjoy both dairy and non-dairy products.”

The dairy-free version, which launched in the Netherlands in September, can also be drunk hot or cold. Made with cocoa, cashews, and pea protein, Chocomel Plant-Based was developed to answer the growing demand for animal-free dairy products. Dutch chocolate milk brand Chocomel is bringing the plant-based version of its popular drink to the UK. Doornebosch, Denise. "Chocomel gemaakt met verse melk". VMT (in Dutch) . Retrieved November 23, 2017. Top van FrieslandCampina gaat van zes naar twee man". Fd. (in Dutch) . Retrieved November 24, 2017.Owned by FrieslandCampina, the eighth largest dairy company in the world, Chocomel was launched in 1932. It claims to be the only chocolate milk consumers need, leading to its strapline “the one and only.” This is because it can be enjoyed straight from the fridge, or warmed and served as a hot chocolate drink. Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day.

FrieslandCampina UK new product development marketing manager, Gabriella Sudall added: “For nearly 90 years, Chocomel has been a firm favourite in the Netherlands. Since launching in the UK in 2019, Chocomel has captured the imagination of UK shoppers with its great taste and vibrant branding. Chocomel follows in the footsteps of other plant-based chocolate milk drink releases, including those from Oatly, Alpro, and Rebel Kitchen. After an intensive testing process, we’ve managed to develop a perfect plant-based formula which delivers the well-known taste of Chocomel. This way, ‘The one and only’ remains familiar to everyone,” Dustin Woodward, managing director FrieslandCampina Netherlands, said at the time. FrieslandCampina is one of our longest standing clients, so to be able to help them launch such a cult brand into the UK is hugely exciting and testament to the great relationship we’ve built,” Digital Natives co-founder, Alistair Fitch said. Chocomel Plant-Based’s cashew nut and pea milk formulation offers the same chocolatey richness as the original and was rated as 93% positive in advance taste tests, with 48% unable to fault the product at all, beating current market leaders in a blind test.Pederson, J.P. (2004). International Directory of Company Histories. Gale virtual reference library. Vol.59. St. James Press. p.195. ISBN 978-1-55862-504-4. The European Directory of Consumer Brands and Their Owners. Euromonitor. 1992. p.20. ISBN 978-0-86338-465-3 . Retrieved November 24, 2017. Chocomel is a delicious and satisfying chocolate-flavored milk drink that is popular in the Netherlands and other European countries. The rich and creamy taste of Chocomel is sure to delight anyone who loves chocolate. The drink has the perfect balance of sweetness and chocolate flavor, making it a treat that is hard to resist. Chocomel claims that it was not willing to launch a vegan product until it could perfectly replicate its recognizable taste without conventional dairy. The spot will also air on ITV, Sky and C4, VOD and YouTube throughout the spring and into summer alongside comprehensive in-store executions.