Enjoy this 500ml delicious Meta Moon flavour drink that is sure to keep you refreshed and hydrated all day long! It comes as KSI and Logan Paul’s popular hydration and energy drink brand launches in Sainsbury’s and Morrisons for the first time ever. It does not contain any caffeine, and is therefore not marketed as an energy drink – however, the company did launch a separate energy drink earlier this year, which contains 200mg of caffeine. Me and two friends decided to head out on an expedition across a few fields to the next village over in South Yorkshire.

Sky News reported that the release of the drink sparked "chaotic scenes" at Asda [4] and Aldi supermarkets in the United Kingdom. We hit a few really important things that are a staple marketing ploy of this generation," Paul said. In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing". Originally, you could only get Prime drinks in ASDA or at Arsenal’s Emirates Stadium in England, but the duo has expanded its retailers.you could get a 12-pack of the Prime Hydration KSI flavor, a Prime x KSI bandana, and a matching t-shirt. During previous launches, huge queues have gathered as people try to get their hands on the product. It all felt a bit rebellious though (very tame by most standards I know) and part of that was glugging on a bright blue drink that would have made my mum wince.

On July 9, 2023, Senator Chuck Schumer urged the US Food and Drug Administration to investigate Prime due to its high caffeine content, and that it uses unclear marketing that targets young people which leads to their parents purchasing a "cauldron of caffeine" for them. Sports drink flavors are Blue Raspberry, Glowberry, Grape, Ice Pop, [9] Lemonade, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon, Tropical Punch, [7] and a now discontinued limited-edition UK-exclusive "KSI" flavor, which is Orange and Mango flavored. It tastes okay, for me the flavours are a bit too powerful and a bit too sweet but then I'm not a teenager anymore. A sports dietician, who described the drink as an "addictive substance" went on to state that "giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea". The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs.

The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. However, after a loss to Nottingham Forest, which led to rivals Manchester City winning the Premier League, the flavor was shelved and plans were cancelled. On January 4, 2022, YouTubers Logan Paul and KSI [13]—with collectively more than 40 million YouTube subscribers and millions of followers on other platforms [14] [15]—announced on a live Instagram feed that they had founded a new drinks company known as Prime Hydration. Prime energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine.

In the United Kingdom, where the product was launched in June 2022, [2] [3] it was originally shipped from the United States, and is now manufactured by Refresco. The company was founded by Paul and KSI – real name JJ Olatunji – two of the biggest YouTubers in the world. There are six flavours available, including the new limited edition orange and mango, meta moon, tropical punch, blue raspberry, lemon and lime, and ice pop.Delivering ultimate hydration with zero added sugar and 25 calories per bottle, meaning you can stay on track with your daily calorie goals without sacrificing taste.

The bottles are predicted to fly off the shelves as the viral drink is known to sell out extremely fast. Prime is Beanie Babies, it's Pet Rocks, it's Furbys, it's Turkey Dinosaurs, it's those pink chewing gums with tattoos in the wrapper and every other trend you've ever been sucked into. Now if you've not come across Powerade before, it is a luminous drink made by the Coca-Cola company that comes in a variety of sweet flavours labelled as an isotonic sports drink.Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. A new Prime drink has just launched in the UK which is in a black bottle, but there isn’t a flavor name on the front. It has a number of sports partnerships, including one with Arsenal which led to the drink being sold at the Emirates Stadium. Well, first impressions in Sheffield this morning were that people in Yorkshire don't appear to be overwhelmed by the desire to head out and pick up a bottle of the limited edition Prime. The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle.