Sometimes considered a biscuit, in 2020 sales of Kit Kats were second to McVitie's biscuits in the UK in the biscuit category. [31] Design [ edit ] In 2014, chef Yasumasa Takagi opened the first Kit Kat Chocolatory in Japan. And it was here that Mr. Takagi started creating the many eccentric Kit Kat flavors you can find today. a b c d Madden, Normandy (14 June 2010). "Break me off a piece of that soy-sauce bar". No.24. Advertising Age . Retrieved 10 February 2016. –viaebsco.com EBSCO]'s Academic Search Complete (subscription required)

Chambers, Andrew (12 December 2009). "Not so fair trade". The Guardian. London: Guardian News & Media . Retrieved 5 May 2013. Nestlé now manufactures two-finger Kit Kats with natural flavourings, and in February 2021 announced the rollout of the first vegan Kit Kat, called "KitKat V". [28] [29] In 2014, Kit Kat was ranked the third best selling chocolate bar in the United Kingdom, after Dairy Milk and Galaxy. [30] a b c d e f g Harris, Jenn (14 March 2014). "Japan to get new Kit Kats you can heat, and we want them". Los Angeles Times. Archived from the original on 17 September 2014 . Retrieved 10 February 2016. Although to this day, Meiji remains Japan’s leading confection company, by 2012, Kit Kat had replaced the company in terms of sales. And by 2014, Kit Kat ultimately became the nation’s number one most-sold chocolate. Say Hello To The Japanese Kit Kat When first introduced in the United Kingdom in 1935, the original Rowntree's Chocolate Crisp bar had a red wrapper, which briefly became blue between 1945 and 1947. [32] The Kit Kat logo was added in 1937. [32] As a result of milk shortages after the end of World War II – a period of rationing in the UK – dark chocolate was used instead of milk chocolate during that period. [32] Kit Kat logo in the USRyall, Julian (2 February 2005). "Exam fever gives Japan a craving for Kit Kat". The Telegraph. London: Telegraph Group. Archived from the original on 12 January 2022 . Retrieved 5 May 2013.

We spent several weeks in Japan in 2023 looking for as many Japanese KitKat flavours as we could – and generally, Don Quijote stores are a good place to look for the standard Kit Kats. Big Brother contest slammed again". Archived from the original on 29 September 2007 . Retrieved 11 October 2006. At Candymail we sell a large range of authentic, imported Japanese KitKats, all available for delivery to our UK customers. KitKat is named after a man called Christopher". Nestlé. 28 August 2015. Archived from the original on 12 April 2020 . Retrieved 12 April 2020. If you can believe it, Soy sauce was named the top-selling Japanese Kit Kat flavor in 2010. And dozens of other Kit Kat flavors have come and gone since then!Since then, Kit Kat Chocolatory has expanded its operations and has opened an additional seven branches across Japan.