The lager was once famous for the design of its cans, which featured photos of various female models printed onto the side, known affectionately as "The Lager Lovelies". This feature was used by Tennent's up until the final campaign in 1989. Today, authentic original Lager Lovely cans are sought after among collectors. The can design is now a plain yellow colour, with the company's trademark large red "T" featuring prominently. A banner heads the can, reading: "Scotland's favourite beer, only ever brewed at Wellpark Brewery, Glasgow". Thames Reach is calling for a new 6% strength ceiling on the alcohol content for canned and bottled super strength lagers and ciders. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. Compare Standard and Premium Digital here. Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury Range

It has launched a poster campaign in support of its call for a 6% limit on the alcohol content of bottled and canned lagers. Not all drinks firms take the same approach. Two years ago, Heineken, the third-largest global brewer, first diluted and then halted production of 8.5 per cent White Lightning, saying that the cider "continued to attract negative headlines and is still associated with a park-bench mentality". The charity said that the easy availability of extra strength brews is the main cause of alcohol-related problems for 800 of the homeless people that it is currently supporting. At least six of these people die each year from alcohol problems, it said. Fottrell, Quentin (27 August 2009). "C&C Buys Anheuser-Busch InBev's Scot, Irish Units". Dow Jones Newswires. The Wall Street Journal. Archived from the original on 30 August 2009 . Retrieved 27 August 2009. One half-litre can of the drink, dubbed Vitamin T, contains four-and-a-half units of alcohol - more than the recommended daily maximum for either a man or a woman.By the 1860s, Tennent’s was the world’s largest exporter of bottled beer, they were so popular that in 1893 Tennent's Lager won the highest award at the Chicago World's Fair. 5. Tennent’s Lager is Scotland’s Favourite Drink Tennent’s Lager was based on Bohemian Pilsners, so I can say with confidence that Czech pilsners would be a great substitution. They feel that street drinking schools will no longer congregate when these drinks aren't available. Super strength fears Siobhan McCann, head of campaigns at Drinkaware, which is funded by the alcohol industry, said: "There is a variety of alcoholic drinks on the market so it's important consumers are able to make educated and informed choices about the drinks they choose." The original brewery was founded in 1556 by Robert Tennent, a farmer and professional Maltman on the banks of the Molendinar Burn. Hugh and Robert Tennent then founded the current brewery in 1740, before Hugh's descendant (who was also named Hugh) introduced Tennent's lager in 1885, it later became the first lager to be produced in the UK on a commercial scale.

The series, which ran from 1969 to 1991 was inspired by the American brewers of the time, originally the brewer used scenic pictures from around Scotland but the success of the 'Lager Lovelies' as almost an accident after they started using pictures of model Ann Johanson on the cans alongside the landscape pictures. You will see it in every shop, supermarket, cappuccino bar, café and even ice cream van, with Tennent's Super achieving something of a 'hip' and 'exotic' status among Italian youths in much the same way as beers such as Moretti and Peroni are popular among drinkers in Glasgow.

David Poley, its Chief Executive says: "There's no reason really to suppose that these drinks don't have a market amongst responsible adult drinkers. The social side effects of super strength are of such concern to Westminster and Ealing Councils that they have persuaded large supermarkets to remove these drinks from their shelves. Vegetarian Society - www.vegsocapproved.com. "Vegsoc Approved". www.vegsocapproved.com. Archived from the original on 25 April 2012 . Retrieved 5 October 2011.

Yes, they are also consumed by people with alcohol dependency problems - that does not necessarily mean that they are irresponsibly marketed". J. & R. Tennent was acquired by Charrington United Breweries in 1963, and in 1966 formally merged with United Caledonian Breweries, Charrington's other Scottish subsidiary, to form Tennent Caledonian Breweries. The new company's brewing was concentrated at the Wellpark Brewery and the Heriot Brewery in Edinburgh. Wellpark was redeveloped between 1965 and 1968, but Heriot was demolished in the 1990s. [5] In 1967, Charringtons merged with Bass to form the Bass Charrington Group. It was later bought by the Belgian brewer Interbrew (now InBev) in June 2000, which became part of Anheuser-Busch InBev in 2008. Others are less reticent. At Thames Reach, Jeremy Swain said: "It's ludicrous to have a can of super-strength lager with 4.5 units when the Government is saying that men should drink no more than four units a day."So why has the super strength lager become a fashionable favourite for the notoriously chic Italians?

Get all the latest updates on restaurants and bars reopening and more from Glasgow sent straight to your inbox every week signing up to our free Food & Drink newsletter. Tennent’s lager is 4% abv. Which is quite low for a lager, to be honest, their Tennent’s Light Lager is even lower at 3.5% abv. On the other end of the scale is Tennent’s Super which is 8% (though as I mentioned earlier it is now brewed in Luton). Is Tennent’s Lager Gluten-Free?

7. Tennent's are marketing masters

For cost savings, you can change your plan at any time online in the “Settings & Account” section. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Andrea Ragusa, from Milan/Glasgow based guitar pedal enterprise AC Noises said: “Before starting to drink as an adult Tennent's Super was that kind of beer that had a sort of 'underground' charm. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for 65 € per month. The company also went on to produce the first draught lager in 1924, the first canned lager in 1935 and the first keg lager in 1963.