LIVE Silver Shampoo is the perfect complement to blonde highlights, balayage, ash, silver and bleached blonde hair. Schwarzkopf LIVE Silver Shampoo will leave your natural, highlighted or dyed hair colour tones shiny and smooth. You will notice your hair structure is strengthened wash after wash. The formula is silicone-free. The best way to use a purple shampoo is on wet hair. Simply lather it up and leave on for about two to four minutes, depending on the amount of colour-correcting needed. I always recommend to start using a purple shampoo or conditioner two weeks after hair has been freshly coloured, and carry on using fortnightly to weekly when you are due a colour top up or have been on holiday in the sun.” If you’re worried about colour transfer you can use commercially available, waterproof plastic gloves Hannah Phillips, co-owner and senior colourist at Bangs hair and beauty salon, says: “A purple shampoo or conditioner is an absolute must as an aftercare product for anyone with dyed blonde hair.

Purple Shampoos from Schwarzkopf · Care to Beauty The Best Purple Shampoos from Schwarzkopf · Care to Beauty

No need to mix the colour, apply straight from the tube or mix a pea size amount of colour with conditioner to create your own unique shade!

We loved the Olaplex No.4P purple shampoo because we felt completely salon fresh, with toned hair and the added bonus of the infused bonding technology protecting our coloured hair. We think Pro:Voke’s touch of silver is a brilliant product for such a low price – something to always have in the bathroom cupboard. For a less intense but consistent tone, try the violet toning shampoo from Fudge. Some purple shampoos also contain titanium dioxide, which serves as a UV protectant. This can help prevent the sun from discolouring the hair. Fragrance

LIVE Purple Punk 094 | Schwarzkopf LIVE Purple Punk 094 | Schwarzkopf

That alone should help you maintain a true hair color, but there’s more: this versatile shampoo also includes blue-violet pigments, which will neutralize any unwanted brassiness on very light hair colors. Allow purple shampoo to sit on your hair for only one or two minutes – unless it’s particularly yellow. To combat serious brassiness, you can leave it on for up to five minutes. Blonde, grey or white hair can become yellow and brassy over time. When applied LIVE silver shampoo deposits violet pigments on to the hair to cancel out yellow tones. A powerful toning formula, the Redken Color Extend Blondage Express Anti-Brass Mask helps to correct unwanted yellow, while a combination of emolients and glycerine will leave your hair hydrated and shiny. Depending on your hair colour, LIVE Silver Shampoo can replace your regular shampoo or be used as needed to get your blonde bright again. Using LIVE Silver Shampoo more regularly will give bright blondes a more ashy tone.

If you’re in any doubt, it’s always a good idea to read the label. Leaving it on for too long runs the risk of drying out the hair and making it look patchy. There is also a risk of actually dying your hair bluish-purple, which, unless you’re going to a fancy dress party, is probably not what you’re after. For pastel shades hair will need to be very light blonde so pre-lighten if this isn’t your natural colour. Some form of heat protection is a must every single time you heat style your hair, whether that’s simply blow drying after a wash or full on straightening or curling several times a week. Excessive heat removes essential moisture from the hair, leaving it drier and more prone to breakage and split ends. Like most shampoos, purple shampoo is often scented. Because fragrance is such a personal preference, you might wish to sniff a shampoo before you buy it —or at least find out what other buyers think of the fragrance. Formulated with 3D Bond Creation Technology and restorative velvet flower (aka amaranth), this shampoo is actually much more than just a color-balancing ally. As it helps to build new bonds, it’s the perfect product to add to your routine if you’re looking to repair some longstanding damage from color treatments.