The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. A good mission statement will not only explain your brand’s purpose, but will also foster a connection with customers. Brace yourself for a journey where girls spread their wings, soar with resilience, and unleash their true potential, creating a brighter future one badge at a time. Vista Equity Partners is a leading technology brand that supports a wide range of people, technologies, and products. In its mission statement, it clarifies what its company offers and why. It does this using the terms its audience uses most often to describe how it can help. 22. Dunkin' : Everything we do is about you. We strive to keep you at your best, and we remain loyal to you, your tastes and your time. That’s what America runs on. American Express: Become essential to our customers by providing differentiated products and services to help them achieve their aspirations.

Not only does Honest Tea have a punny name, but it also centers its mission around the name. For some time, the company even published a Mission Report each year in an effort to be "transparent about our business practices and live up to our mission to seek to create and promote great-tasting, healthier, organic beverages." 8. IKEA: To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them American Express' mission statement shows its dedication to its customers. The use of the term "essential" suggests a deep commitment to being indispensable to customers, going beyond merely satisfying their requirements. The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful." Celebrate it: Ideally, your mission statement will become a mantra for your employees and consumers. Recognize and reward behaviors that support your mission statement to reinforce what you stand for and incorporate it into your culture.A mission statement sums up the core of who your company is and why it exists. It’s raison d’etre, if you want to get fancy and speak a little French. It's also a great lesson in how the words and phrases you choose show your audience the force behind your mission. This mission statement begins with the word "together." So, no matter what location, products, or channel, the top priority of its mission is that it happens as a team. Uber's mission goes beyond getting people from point A to point B: With their technology, they hope to bring about new opportunities for their passengers, helping them meet new people and explore new places. This government department has a clear vision for its country. Through health policies, programs, and regulations, it has the means to improve the healthcare of Australian citizens. 6. LinkedIn: Create economic opportunity for every member of the global workforce. No matter what a company offers, its mission statement is the rally cry for employees to come together for a “greater good.” Mission statements are a useful way to make sure that all different functions of the company are focused on a cohesive goal, as well as to brag about your offering to the world. When facing hard decisions, you can always return to your mission statement to justify your choice. Here are even more examples: 12. Airbnb’s mission statement

A good mission statement can surprise, inspire, and transform your business. They provide a clearly stated purpose of your business and the goals you have for succeeding.The proposed SMSR final concurrence poll to ensure correct individuals have been identified for polling at the conclusion of the SMSR Yeah, yeah. All companies seem to have one. But what do they really mean? Why do you even need one? Who reads those anyway? It turns out, a well-crafted mission statement is the foundation of your entity’s existence. Having a mission statement is also important when it comes to attracting the right kind of talent to your company. People who identify with a company’s mission statement are motivated by more than just work and money.