Hip-hop fans and spirits enthusiasts alike can feel right at home with Ciroc Vodka. Ciroc is a unique ultra-premium vodka, produced not from wheat, rye, or corn, but from grapes. This imbues the vodka with a bright and fruity flavour profile unmatched among other vodkas. Where other experimental brands have occasionally been known to inadvertently abandon the virtues of a true vodka in their quests for originality, Ciroc's grape base manages rather to expand and anchor the refreshing undertone. Ciroc is therefore a solid recommendation for both vodka rookies and steeled vodka veterans, and it stands strong in comparison with any competitor. In 2013 no less than 2.2 million cases of Ciroc Vodka were sold, making Ciroc the second best-selling ultra-premium vodka in the world. Diddy & Ciroc Vodka Ciroc Vodka is an ultra-premium spirit with an entirely unique character. Where usually vodka is produced from rye, or wheat, potatoes, or corn, Ciroc's base ingredient is a little different. It also means the vodka itself is possessed of an enviably fruity and fresh flavour that's unique among spirits in this area. So what's the Ciroc secret? Grapes. Now plenty of vodka producers have tried daring experimental alterations to their recipe, and plenty of vodkas have thus been created without quite pullied it off. Sometimes such a radical innovation can lead to the vodka missing what it is to be a vodka. Ciroc Vodka has carried it off in accomplished fashion. The grape base expands and holds down the refreshing undertone that makes vodka vodka. Both steeled veterans and amateurs in the world of vodka will be sure to find enjoyment with Ciroc. Selling 2.6 million 9 litre cases in 2014, Ciroc Vodka is the second-best selling ultra-premium vodka in the world - and it's no wonder. Ciroc Vodka and your boy Diddy