Below, Amy shares 5 key insights from her new book, I’m So Effing Hungry: Why We Crave What We Crave and What to Do About It. Listen to the audio version—read by Amy herself—in the Next Big Idea App. https://cdn.nextbigideaclub.com/wp-content/uploads/2023/03/05235445/BB_Amy-Shah_MIX.mp3 1. Our cravings drive our behavior. We can transplant behavior, we can transplant mood, and we can transplant cravings just by changing the gut microbiome. This is the new wave of the future. We can cure disease, mental health, and physical health by changing our gut because our gut bacteria communicate with our immune system, hormones, and nervous system, creating change throughout our body. I've been following Dr. Shah on social media for a few years already and I always appreciated the consistency of her thoughts on healthy lifestyle. I didn't read her first book, but once I heard of her new upcoming one about cravings, I knew I had to put my hands on it as soon as it was being released.

A 2014 landmark study asked patients to make a large, rapid change to their diet—from a highly processed meat-based diet to a highly unprocessed vegetable-based diet. Then they observed them for two weeks. What they found is it took only three days to see a marked change in the various types of bacteria and the number of bacteria. Therefore, we want both diversity in our microbiome and we want higher numbers, and that can start to happen within three days. Dr. Amy Shah, shares her 5-step program for battling excessive hunger and food cravings by harnessing the power of psychobiotics and intermittent fasting in I'm So Effing Hungry. RETRAIN your body with exercise that regulates key neurotransmitters that influence your hunger response. So she created I'm So Effing Hungry, a science-based plan designed to help you take charge of your health and your cravings, without feeling deprived. As Dr. Shah explains, cravings aren't your fault--and eating a healthier diet isn't just a matter of self-discipline or willpower. There are powerful biological forces at play in your body that govern your hunger levels and cravings. This book summarises the science behind cravings, debunks mainstream myths about hunger and provides you with actionable, science-based strategies to manage excessive hunger and cravings.

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My mission is to revolutionize the way we think about hunger and nutrition, and to help people manage hunger and cravings and break free from the tyranny of diets and battles with food. I've seen my program work for people all over the world. And it will work for you, too." --from the introduction by Dr. Amy Shah My mission is to revolutionize the way we think about hunger and nutrition, and to help people manage hunger and cravings and break free from the tyranny of diets and battles with food. I’ve seen my program work for people all over the world. And it will work for you, too.” —from the introduction by Dr. Amy Shah On days when people are absorbed by a project or working on deadline, they may not even notice the ghrelin nudge to eat. I've always felt a bit "lost" with my cravings and my excessive consumption of junk food, but for once, I feel like I know the chemistry behind it, the hormones at play, and why these cravings were happening to me so frequently and kind of controlling my life.

This really distressed me because I knew that I was in for a future of inflammation and cravings, as well as this devastating disease, diabetes. At the time, I thought, “Well, there’s nothing I can do about it.” But I started to research why we crave what we crave. I attended nutrition school, then medical school. I trained at the best places in the country for nutrition and then for internal medicine, immunology, and allergy. All this to say that in the end, I still didn’t really understand how food was affecting the body. I started to do some experimentation myself, and really looking into the research. Psychobiotics are bacteria that can change the entire mental state of a person. Researchers took patients with schizophrenia, looked at their microbiome, and observed distinct differences. In fact, the researchers could tell which patients had schizophrenia just by looking at their microbiome. They next took this microbiome and transplanted it into germ-free mice. They also took non-schizophrenic gut bacteria and put it into other germ-free mice. They then mixed all the mice up and found that the mice that had received the schizophrenic bacteria started to display mice schizophrenia. The gut researchers knew which animals had received that bacteria because of their behavior. So she created I’m So Effing Hungry, a science-based plan designed to help you take charge of your health and your cravings, without feeling deprived. As Dr. Shah explains, cravings aren’t your fault—and eating a healthier diet isn’t just a matter of self-discipline or willpower. There are powerful biological forces at play in your body that govern your hunger levels and cravings. In an industry oversaturated with health and diet advice, Dr Amy Shah cuts through the noise with her newest book, I'm So Effing Hungry. It's amazing what changes can be made with a little knowledge and simple solutions. You'll love this book! - Bobbi BrownThe doctor agreed with the favorite advice of a woman whose weight-loss journey was profiled by TODAY.com: If you’re not hungry enough for an apple, you’re not hungry enough. Hunger is sometimes just a suggestion So she created I’m So Effing Hungry, a science-based plan designed to help you take charge of your health and your cravings, without feeling deprived. Cravings aren’t your fault and eating a healthier diet isn’t just a matter of self-discipline or willpower. There are powerful biological forces at play in your body that govern your hunger levels and cravings.

STEP 5. RETRAIN: your body with exercise that regulates key neurotransmitters that influence our hunger response. This book is full of precious insights that can be applied to our daily lives and while being scientifically accurate, she's always engaging and delivers each topic and lots of info in a way that can be put into practice right away. Dr Shah is at the frontier of gut health. This revolutionary book is the first of its kind to share the secrets of how psychobiotics work, and it's a much-needed resource for anyone trying to understand the wiring of their brain. - Bestselling author and host of Change with Ed Mylett I know the struggle is not over yet, but at the very least I got what this book was supposed to deliver: all the knowledge and the tools to start living better and making better life choices. I know which foods I have to reach out for at the supermarket, the importance of fasting, exposing to sunlight and many other useful info. I would probably give it 4 stars for the above, but found certain gripes whilst reading. For one, she tells us that nothing is our fault. Repeatedly. Everything is society's fault and we are all helpless. I understand that we live in an extremely sensitive culture where no one likes to take responsibility, but c'mon! Minus one star.

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My mission is to revolutionize the way we think about hunger and nutrition, and to help people manage hunger and cravings and break free from the tyranny of diets and battles with food. I've seen my program work for people all over the world. And it will work for you, too." —from the introduction by Dr. Amy Shah