In the 52 weeks running to July 2022, Moma said its oat drinks had grown by 35% in value terms– twice as fast as the category. The drinks had now also overtaken Moma’s porridge range to represent over 60% of the company’s core business, Mercer said.

However, they can often be higher in vit D and B12, due to fortification – you also get some fibre due to the oats.' Dairy milk has about 3.5% protein, so you want to choose an alternative that offers “like for like” in terms of nutrition,' she suggests. Make sure the brand is fortified with vitamin D, calcium, iodine and B12,' she advises as these nutrients are important for the healthy functioning of our bodies. If you’re looking purely at nutrition, some oat drinks typically have less calcium, lower levels of iodine and lower quality protein than dairy milk,' explains Azmina.Moma currently produces the majority of its oat milk in the UK, where the brand uses home-grown British oats, a third of which are grown on Mercer’s family farm in Staffordshire.

Soya and pea-based drinks have 3 to 3.5% protein. Oat-based drinks in my Vegan Savvy survey provided between 0.5 and 1% protein; coconut drinks were between 0.1% and 1.2%; and almond and rice drinks were also low in protein,' she explains. Best oat milks: Which is the best oat milk to buy? Looking ahead, Mercer said the brand would continue to grow with “more innovation in the oat milk space”, as it was such a “nascent category”. Short answer – yes! Oat milk officially overtook other milk alternatives as the UK’s favourite plant milk in 2020, with use in coffee a key part of that. Lots of oat milks are available in a barista version, like MOMA Barista oat, and are made specifically with coffee in mind. So what makes oat milk so good in coffee? We’ve identified 5 key things that make it a perfect coffee pairing… Neutral taste Some oat drinks contain added sugar, but a lot of unsweetened versions still have a natural sweetness to them that comes from the starches within the oats. This can really helps to balance out the bitterness of coffee without being overpowering. Which MOMA oat drink is right for you?The oat drink was launched by the brand in March 2020 but the ad push is Moma’s first for the product. Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day. READ MORE : I taste-tested PG Tips and Twinnings against supermarket brands and there was a clear winner With so many options out there, it can be a little daunting to know choices to make. So how do you determine the best oat milk from all the options on the market?

The growth has been exceptional and is testament to Moma’s commitment to growing and crafting the highest quality oat-based products,” said marketing director Natasha Thompson. “Investment in advertising will help us achieve ambitious goals for growth, to bring new people into our unique world where delicious things exist alongside healthy and sustainable ones.” Splitting in hot drinks is probably the most frustrating thing about trying out a new milk alternative. Look out for acidity regulators on the ingredients list as they neutralise the acidity of your tea or coffee and make sure your oat drink stays intact! Natural sweetness Trendy milk alternatives have taken supermarkets by storm in the past couple of years. Oatly and Alpro, to name a few, have done well in their endeavour to provide the world with a plant-based alternative and even offer up barista oat milk and chocolate oat milk. Moma founder Tom Mercer told The Grocer he had wanted to focus on ensuring the product’s quality before spending on marketing.“For us it has been really important to invest in that quality product, so it tastes really great. It foams really well. The texture is really good.”The campaign will highlight how Moma Barista oat drink is perfect for both expert and home coffee making

Whilst I tend to buy whatever is at the shop (usually Alpro) I thought it would be a good idea to put different oat milk brands to the test and see which one is truly the best and most scrumptious alternative around. I headed to Reading town centre to see which oat milks I could find and unsurprisingly it was mainly the big brands.

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When working out the best oat milks for you, you have to decide on what you’re looking for. For example, is it important to find a high protein milk to help your muscles recover after training? Or are you following a vegan diet and therefore the best oat milks for you are ones supplemented with added vitamins and calcium? A lot of oat drinks are designed especially for coffee, so try to replicate the smooth creaminess of full fat dairy milk. If this is what you’re after, make sure to look for a Barista oat milk or one with a fat content similar to whole milk. Foamable Unlike other non-dairy milk alternatives, oat milk doesn’t have an overpowering taste. This means you can add it to your coffee without it changing the flavour profile too much, similar to dairy. Creamy I decided the best idea would be to compare three of the big brand oat milk to three own-brand milk. I bought some own brand cheaper alternatives from Aldi and Lidl. I ended up with the Alpro unsweetened oat milk, the Oatly barista oat milk, the Moma unsweetened whole milk, Aldi's own brand oat milk, Lidl's own brand unsweetened oat milk and Lidl's barista-style oat milk.