Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Logan Paul's PRIME Signs Israel Adesanya and Alex Volkanovski As First Official Athletes". June 5, 2023. Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023.

The Prime labeling is used on energy drinks, sports drinks, and drink mixes. [5] The sports drinks, described by the manufacturer as "hydration drinks", [6] are made up of 10 percent coconut water and contain electrolytes, B vitamins and BCAAs. [7] The manufacturers state that this version of the product contains no added sugar, is caffeine-free, and has around 20 calories per bottle. [7] It is sweetened with acesulfame potassium and sucralose, like many other sugar-free drinks. [8]

Ramalepe, Phumi. "Prime mania among school kids - govt asked to intervene". News24 . Retrieved May 20, 2023. Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume. Schumer calls for FDA probe into caffeine content of PRIME energy drinks". USA TODAY . Retrieved July 9, 2023.

Louis, Nathan (June 17, 2022). "KSI returning to Watford today to launch drink with Logan Paul". Watford Observer . Retrieved April 23, 2023. Gutelle, Sam (May 23, 2022). "Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit". Tubefilter. Archived from the original on July 28, 2022 . Retrieved July 28, 2022. Whelan, Chloe (March 29, 2023). " 'Dangerous': Schools ban cult energy drink". news . Retrieved May 19, 2023. Across South Africa, schools have begun banning the drink due to health concerns over the high caffeine content. [43] United States

Wilson, Bee (May 31, 2023). " 'Logan Paul reveals new Ice Pop Prime Energy flavor' ". Dexerto. Archived from the original on May 30, 2023 . Retrieved May 30, 2023. Fans react as KSI promises to release special PRIME bottle if Arsenal win title". talkSPORT. May 9, 2023 . Retrieved May 21, 2023. Government of Canada, Health Canada (July 12, 2023). "Various brands of caffeinated drinks recalled - Recalls, advisories and safety alerts – Canada.ca". recalls-rappels.canada.ca . Retrieved July 13, 2023. Weber, Tom (May 20, 2023). "PRIME bottlers: KSI's Arsenal drink shelved after Man City title win". FootballTransfers . Retrieved May 21, 2023.

In Denmark, some retailers had begun parallel importing Prime beverages before an official launch of the product in the country. [36] This led to newsbreaks as the parallel imported goods were not compliant with Danish regulations, due to the energy drink's caffeine concentration exceeded the approved limit. The Danish Veterinary and Food Administration announced that it advised five retailers to pull the parallel imported product. [37] a b Jacobs, Emma (March 11, 2023). "The playground Prime craze is a lesson in modern marketing". Financial Times. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023.On August 8, 2023, the Netherlands banned the sale of Prime due to its high caffeine content. [40] New Zealand We didn't have Meta Moon for this particular taste test, but it's one we've had previously, so we've been able to include it in the ranking, along with the pink Strawberry Watermelon flavour, which is largely only available in America but we were able to source. The drink comes in a variety of flavours which also includes Grape, Meta Moon, Orange, and Strawberry Watermelon, as well as the limited edition Orange and Mango flavour which is only available in the UK for a limited time. a b c Sommerlad, Joe (December 31, 2022). "What is Prime energy drink and why is everyone so obsessed with it?". The Independent. Archived from the original on January 1, 2023 . Retrieved January 4, 2023.

Shop owner selling controversial Prime energy drink 'not worried' about children buying it". amp.nine.com.au. Of course this craze is about much more than just the taste of a drink. In many cases, the kids aren't even that bothered about the drink itself. They just want to be part of the trend and have even been collecting the empty bottles. In South Africa, The National Association of School Governing Bodies has called for the complete ban of Prime Hydration in schools and urging the government to investigate the drink to evaluate if it's responsible for behavioral changes in children. [42] Last week, Morrisons announced plans to supply Prime Hydration, but didn't state a date for when it would hit shelves. On Thursday, the supermarket confirmed the drink had now arrived in stores, reports Manchester Evening News. Don't miss the latest news from around Scotland and beyond - sign up to our daily newsletter here. Read Next:

Revolutionise your energy drink experience with PRIME Energy Orange Mango, a sensational creation from famed YouTubers KSI and Logan Paul. Crafted to electrify your senses and fuel your day, this exhilarating beverage is a must-have on your shopping list and a refreshing addition to your shelves. Ross, Alex (March 4, 2023). "School in Bristol bans Prime drink over what's inside the bottles". Bristol World. National World. Archived from the original on March 31, 2023 . Retrieved March 31, 2023.