It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Our team works with three global fragrance houses and sees hundreds of samples until they land on the perfect fragrance for each platform. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.

Binding directly to areas of damage and filling them ( withoutweighing strands down) this incredible range promises unrivalled hair repair available nowhere else on the market. After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein set to transform the hair care world (one strand at a time). Virtue® products utilize functional fragrances—fragrances that contain essential oils, extracts, and aromatic ingredients that are dual-purpose. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends.It fills in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides). Most importantly, Virtue believes that social responsibility should live at the core of a company, so they support like-minded nonprofits and take a stand when it matters most. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product that deposits pure, human keratin protein directly into the hair. The innovative ingredient that makes Virtue products the ultimate hair saviours is Alpha Keratin 60ku.

We want you to feel comfortable trying a new skincare regimen, finding the right shade of foundation or figuring out which shampoo will work best for you. div data-content-type="row" data-appearance="full-bleed" data-enable-parallax="0" data-parallax-speed="0.Certain items considered to be hazardous materials including aerosols and alcohol-based products (i. Alpha Keratin 60ku® is a whole keratin protein derived from human hair, the first of its kind ever used in hair care. And above all, Virtue strive to make a real, impactful difference, which means they only make products that deliver on what they promise.