The other variants with unique flavors might have different ingredients. This is the ingredient list for the basic bar, which is the fundamental recipe behind the other bars. Daim Bar Nutrition Serving Size: At the end of the 1960s, the symbol of Marabou was changed from a stork to the rounded “M” in the company logo. It was designed by Sigvard Bernadotte. [3] This also marked the beginning of the first commercials starring Yvonne Lombard who created the slogan "Mmm... Marabou!". [3] Marabou chocolate is widely available in Sweden in assorted varieties. Many people say that Hershey imitated the Daim Bar when it made its Skor Bar. This is another very similar product that can easily be interchanged with the Daim Bar, but that is not sold in all the same markets. The difference between Daim Bars and other candies is that Daim Bars are crunchier and more caramel-flavored than the other bars. Variations of the Daim Bar

Marabou went ahead and created their own candy bar using the ingredients from the Heath Bar recipe. They tested until 1952 and finally found a product that they were happy with. The product they had created was sold in Sweden and Norway under the name Dajm. Finland received the product in 1963 and Denmark in 1971. It was renamed Daim in 1990. It was sold under the name “Dime” in the UK and Ireland.

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Many people report that the Daim bar is very crunchy and hard in the center. It breaks with a snap, and the layer of thin chocolate on the outside is buttery soft and very enjoyable. It is unique when compared to other similar bars because it is so thin and delicate. Being able to snap the bar easily and crunch on it a piece at a time is really enjoyable. Even during the periods where the products were sold under various names, the color scheme was the same, and the wrappers have been largely unchanged since this candy bar was first made. Even the various changes of ownership have not led to major shifts in the colors and design of the livery for the bar. The appearance of this candy is classic at this point, and people who love this candy bar connect the styling of its livery with the brand immediately. What is the Daim Bar Like to Eat?

Marabou is without doubt the best Swedish chocolate brand on the Scandinavian market. And you can be sure that they have had this reputation for many years. They have always produced fine milk chocolate and created classic chocolate bars from it. But through they years as the company has grown. They have started to get creative and have created a lot of amazing best selling products. History [ edit ] Marabou Daim-chocolate with "M"-logo. Chocolate with the old Marabou logo used in 1919–1960s, [1] which is still used in Freia A famous 1995 television commercial (directed by John Lloyd) [4] for the chocolate bar in the United Kingdom featured the comedian Harry Enfield, in which a salesman describes the Daim bar as "smooth on the outside, crunchy on the inside", while a customer says he prefers armadillos, which are "smooth on the inside, crunchy on the outside." [5] [6] [7] Another successful commercial campaign was launched in 1996, and featured a spoof of Raiders of the Lost Ark. An unnamed adventurer uses a Daim bar to avoid triggering a death trap in an ancient temple, only to then return for the chocolate bar and take his chances with the crumbling structure. [8] In 2005, the spelling in the UK and Ireland was changed to "Daim", in line with the rest of the world. [9] A Daim bar ( / ˈ d aɪ m/ DYME [1]) is a Swedish chocolate bar made from crunchy almond caramel covered in milk chocolate. Marabou Daim is a mix of two of our biggest favorites. With crushed Daim ( Swedish chocolate bar made from crunchy almond caramel covered in milk chocolate) in the chocolate, it becomes completely irresistible. With a minimum of 30% cocoa, this chocolate is sweet but mild. The dairy flavours shine forth, with some caramel undertones throughout; the fusion of which creates a creamy taste sensation.

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The brand was founded by the Norwegian chocolatier Johan Throne Holst (1868–1946), who already had launched the same chocolate recipe in Norway under the name Freia with great success– in the beginning of the 20th century Freia owned over 50% of the Norwegian market. [2] During the First World War, the continental European markets were closed, so the company decided to expand to Sweden. Many of these specialty bars are not currently sold and were only offered briefly in limited markets. The variations that are offered in the UK and Ireland are often quite different than what is offered in other markets.